Ralph Crosby, founder and CEO of Crosby Marketing, has written a new book; It’s The Customer, Stupid! Lessons Learned in a Lifetime of Marketing. In it, Ralph says that any organization’s success starts and ends with the customer, not with its products or services.

We’re proud to see our Executive Creative Director, Joel Machak, get a taste of advertising immortality. On July 14th, his work on the “Crash Test Dummies” PSA campaign became part of the permanent collection of the Smithsonian’s National Museum of American History in Washington, D.C.