Greenberg Gibbons gave Crosby a big challenge: successfully introduce a high-profile, 2,000,000-square-foot mixed-use development.

Insight
Break through the area’s competitive retail scene by becoming the new “Centre of It All” — for shopping, dining, style, living and commerce — and promoting the national brands that make it ring true: Target, Whole Foods Market, Coldwater Creek, Brooks Brothers, Talbots and dozens more.

Approach
Work hand in hand with our client in every form of communication (B2B and consumer) to create consistent, upscale messaging at every touchpoint: Through leasing and sales materials to national retailers. Public relations and media outreach. Recruitment events. Website development and online advertising. Plus a full multimedia campaign for consumer launch.

Results
An over-the-top response from consumers. Annapolis Towne Centre has exceeded all retail traffic and sales projections in its first year.