It was time to put the myths to rest. Today, blindness need not be the handicap it was once considered – thanks in part to the amazing work BISM does every day.

Insight
Many people think they know what blindness means. But the truth is surprising. And powerful. In fact, unlike any other organization in the region, BISM empowers blind people to become fully independent, active and productive.

Approach
Ask straight out “What is blind?” Then confront the unspoken answer with the truth about blindness today. “Opportunity is blind.” “Freedom is blind.” “Success is blind.”

Results
BISM instantly becomes more than a training facility. More than just a manufacturer. BISM becomes an advocate for a new and empowered way of seeing blind people.