Brightview Senior Living, a leading national retirement housing company with 17 communities in 8 states, has selected Crosby Marketing Communications as its agency of record.
Crosby is creating a new brand image for Brightview built on the theme: “Live Vibrant.” A new logo, sales materials, advertising, direct mail and special promotions will support consumer outreach and lead generation programs for Brightview’s communities, which offer Independent Living, Assisted Living and Memory Care programs.
Brightview Senior Living is a senior-focused part of The Shelter Group, a privately held company based in Baltimore, Maryland that develops, finances, manages and owns residential real estate communities concentrated on the East Coast. Brightview provides services to seniors in Connecticut, Florida, Maryland, Massachusetts, Missouri, Pennsylvania, Rhode Island and Virginia.
“Crosby really showed a deep understanding of our customer segments and has the integrated capabilities we need,” said Tricia Ourand, Director of Marketing, Brightview Senior Living. “We are excited to be collaborating with them to energize our brand to further stand out in the rapidly growing senior living market.”
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.
