America’s 12 million children living in poverty were a story that just needed to be told.

Insight
Poverty’s most compelling story isn’t a number. It’s a child.

Approach
Bring the audience face-to-face with the most vulnerable residents of “America’s Forgotten State,” coupled with this alarming fact: 1 out of every 6 children today lives below the poverty line.

Results
The “1 in 6” print PSAs have run nearly 1,400 times, with nearly 50 million impressions and a $1.1 million value. The broadcast campaign delivered nearly $5 million in donated media time.