In recognition of Earth Day, Crosby Marketing Communications formalized steps to “go green” and reduce its corporate carbon footprint.
“There has been a groundswell among our staff to become more environmentally responsible in all of our day-to-day actions,” said Crosby President Raymond Crosby.
“For instance, we calculated we were using about 45,000 paper coffee cups a year, and by everyone switching to coffee mugs, we could save some serious paper.”
To illustrate the agency’s commitment to “going green,” staff members calculated their personal carbon footprint to see how their lifestyles impact the environment. Most were surprised by the results, furthering their resolve to modify their daily routines, both at work and at home. For each employee who took the calculation, Crosby purchased a tree through The Nature Conservancy’s “Plant a Billion Trees” program.
Earlier this year, Crosby started a Green Team of employees who were charged with finding ways to help the agency become better stewards of the environment. Their recommendations, which were unanimously embraced by all staff, include:
- Reducing paper consumption by printing documents on two sides and printing proofs and PowerPoint presentations as multiple thumbnails on a single page.
- Purchasing FSC-certified paper with recycled content and partnering with FSC-certified printers and other suppliers who are making progress toward sustainability business practices.
- Donating or recycling computers, DVDs/CDs and rechargeable batteries.
- Using biodegradable office cleaning products.
- Switching from paper cups to personal mugs and glasses.
- Reducing the use of bottled water by switching to a water cooler.
- Turning off all non-essential lights, especially when leaving a room.
- Using LED or fluorescent bulbs when replacing desk lamp light bulbs.
- Turning off computers at the end of each day and setting them to sleep mode after five minutes.
The agency also published a Sustainability Statement to guide its ongoing efforts that reads, “We are committed to being environmentally responsible and will continually look for new ways to reduce our corporate carbon footprint and to improve sustainability.”
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $58 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.
