PRWeek Selects Program on Behalf of Federal Student Aid
ANNAPOLIS, Md. (March 18, 2010) – PRWeek magazine recently named Crosby Marketing Communications the winner of its Multicultural Marketing Campaign of the Year. The selected program, FAFSA Program Outreach Campaign, was developed by Crosby for the U.S. Department of Education’s office of Federal Student Aid, which makes more than $100 billion in financial aid available to eligible students each year.
Through strategic partnerships, grassroots outreach and media relations programs conducted in Charlotte, N.C., Long Beach, Calif., and Philadelphia, Pa., African-American and Latino students were encouraged to apply for federal student aid. The program incorporated alliances with local government, schools and community groups to conduct outreach, and recruit and train volunteers to help students and parents complete the Free Application for Federal Student Aid, or FAFSASM.
“It’s an honor to be chosen as one of the country’s best public relations programs amid a very competitive and prestigious field,” said Crosby president Raymond Crosby. “It’s rewarding to know we inspired so many students to pursue the dream of a higher education.”
Presented annually, PRWeek’s Campaign of the Year Awards recognize outstanding programs in public relations and communications nationwide. The illustrious field of nominees in the Multicultural Marketing Campaign category included Burson-Marsteller for Federal Communications Commission; Cone for Ben & Jerry’s; Flowers Communications Group for McDonald’s; and MS&L Worldwide for Hennessey. The winners were announced in New York on March 11, 2010.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.
