Millions of Americans suffer from chronic pain and research indicates that up to 75% of patients may not be taking their pain medications as prescribed. In response, more and more physicians are utilizing sophisticated prescription drug testing. Ameritox tapped Crosby to re-brand the company as a leader in this growing industry.

Recognizing physicians' desire to improve patient outcomes with the best science, data and support, we positioned Ameritox as a new standard of chronic pain care and created a whole new category the brand could own — Pain Medication Monitoring Solutions.^SM

Armed with a solid, research-driven strategy, we developed all of the tools to tell the Ameritox story — a collateral system, a corporate website and strategic microsites, advertising, trade show displays, search marketing and online reputation management.

This work now serves as the foundation for Ameritox's marketing and sales programs to help the company achieve its aggressive growth goals.