North America’s largest in-home decorating service needed a better way to communicate its unique proposition: Your own talented decorator who brings everything you need right to your home!

Insight
The market — primarily professional women — lacks the time or confidence to “do it themselves.” We can deliver a one-two promise of expertise and convenience.

Approach
The visual promise of beautiful results, your own personal experts, and a step-by-step of what to expect. The message is delivered across a national media mix of TV, Direct Mail, Online/Web, and national home magazines.

Results
Qualified leads are up substantially, and INTERIORS by Decorating Den has an impressive national presence.