Recent trends led the United States Conference of Catholic Bishops to one conclusion: It’s time to reach out with a fresh message promoting healthier marriages.

Insight
In focus groups, the simple question “What have you done for your marriage today?” got everyone to open up. This innocent question irresistibly invites introspection and instantly highlights the importance that every day holds for a healthy marriage.

Approach
Make it real. With cameras rolling, we asked people across America what have they done for their marriage today? The answers are insightful, truthful, funny, profound, inspiring and above all — real. The closing message invites the viewer to visit ForYourMarriage.org for helpful tips about strengthening marriage.

Results
Since the public service advertising campaign launched in July 2007, the television and radio spots have aired more than 149,000 times nationally, earning an equivalent media value of more than $12 million. In addition, nearly 320,000 visitors have gone to ForYourMarriage.org. In 2008, the marriage campaign was in the top 20% of all PSA campaigns aired.