News 2009

• » Caroline Casey Joins Crosby as Account Coordinator
  11.9.09

  Annapolis, Md. (November 9, 2009) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Caroline Casey has joined the agency as account coordinator.

  Ms. Casey is a recent graduate of New York University, where she received her Bachelor of Arts degree in advertising and marketing communications.  She also interned at the New York office of TBWA/Chiat/Day.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md. and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/caroline-casey-hire/
• » Crosby Wins Eleven PRSA “Best in Maryland 2009” Awards
  10.12.09

  Wins More Awards Than Any Other Organization in Competition

  ANNAPOLIS, Md. (October 8, 2009) — Crosby Marketing Communications received eleven Best in Maryland Awards — more than any other organization — at a recent event sponsored by the Maryland Chapter of the Public Relations Society of America (PRSA). 

  “We are honored to receive the recognition from our peers,” said Crosby President Raymond Crosby. “Combined with being the top winner in the Washington-area PRSA awards last month, it’s been quite a sweep.”  From the Maryland Chapter, the agency received:

  • The Chapter’s newest award — Best of What’s Classic & New, as well as three Awards of Excellence in Radio Public Service Announcements, Web Sites and Public Service for the “For Your Marriage Campaign,” an integrated, marketing communications program developed for the Catholic Communication Campaign.

  • A Best in Maryland Award in Video for “The Future of Healthcare” and an Award of Excellence in Marketing Communications for “2008 Federal Open Enrollment,” two programs developed for Kaiser Permanente.

  • Two Best in Maryland Awards, one in Media Relations and the other in Marketing Communications for “Launching a $500 Million Lifestyle Destination,” integrated programs, planned, designed and implemented for Greenberg Gibbons’ development of Annapolis Towne Centre.

  • A Best in Maryland Award in Internal Communications for a Recoveries Video Update produced for DuPont’s Legal Department.

  • An Award of Excellence in Special Events & Observances for the “Cup of the Month Challenge/Art Bra,” a breast cancer awareness program developed for the Anne Arundel County Department of Health.

  • An Award of Excellence in Public Service for “Poverty Line,” a TV and radio campaign created for the Catholic Campaign for Human Development.

  Presented annually, the Maryland Chapter of PRSA’s Best in Maryland Awards pay tribute to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-wins-best-in-maryland-2009-awards/
• » Crosby Wins Seven PRSA National Capital Chapter ‘Thoth’ Awards
  09.29.09

  ANNAPOLIS, Md. (September 28, 2009) – Crosby Marketing Communications has received seven Thoth awards — more than any other agency — at a recent event sponsored by the National Capital Chapter of the Public Relations Society of America.

  “It’s a true honor to stand-out as one of the best public relations teams in the Washington D.C. area,” said Crosby president Raymond Crosby.  The agency received:

  • First Place in Public Service Announcements, and Certificates of Excellence in Public Service and Websites for “What Have You Done for your Marriage Today?” a program developed for the Catholic Communication Campaign

  • First Place in Print Brochures for Turbohaul’s sales brochure

  • Certificate of Excellence in Events and Observances for the “Cup of the Month” breast cancer awareness program, developed for the Anne Arundel County Department of Health 

  • Certificates of Excellence in Public Service and Public Service Announcements for “Poverty Line,” a program developed for the Catholic Campaign for Human Development

  Presented annually, PRSA’s Thoth awards pay tribute to talent, creativity and innovation in public relations and communications programs in the Washington, D.C., metropolitan area.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-wins-seven-prsa-national-capital-chapter-thoth-awards/
• » Crosby Marketing “Goes Green” To Support Environment
  04.28.09

  In recognition of Earth Day, Crosby Marketing Communications formalized steps to “go green” and reduce its corporate carbon footprint.

  “There has been a groundswell among our staff to become more environmentally responsible in all of our day-to-day actions,” said Crosby President Raymond Crosby.

  “For instance, we calculated we were using about 45,000 paper coffee cups a year, and by everyone switching to coffee mugs, we could save some serious paper.”

  To illustrate the agency’s commitment to “going green,” staff members calculated their personal carbon footprint to see how their lifestyles impact the environment. Most were surprised by the results, furthering their resolve to modify their daily routines, both at work and at home. For each employee who took the calculation, Crosby purchased a tree through The Nature Conservancy’s “Plant a Billion Trees” program.

  Earlier this year, Crosby started a Green Team of employees who were charged with finding ways to help the agency become better stewards of the environment. Their recommendations, which were unanimously embraced by all staff, include:

  • Reducing paper consumption by printing documents on two sides and printing proofs and PowerPoint presentations as multiple thumbnails on a single page.
  • Purchasing FSC-certified paper with recycled content and partnering with FSC-certified printers and other suppliers who are making progress toward sustainability business practices.
  • Donating or recycling computers, DVDs/CDs and rechargeable batteries.
  • Using biodegradable office cleaning products.
  • Switching from paper cups to personal mugs and glasses.
  • Reducing the use of bottled water by switching to a water cooler.
  • Turning off all non-essential lights, especially when leaving a room.
  • Using LED or fluorescent bulbs when replacing desk lamp light bulbs.
  • Turning off computers at the end of each day and setting them to sleep mode after five minutes.

  The agency also published a Sustainability Statement to guide its ongoing efforts that reads, “We are committed to being environmentally responsible and will continually look for new ways to reduce our corporate carbon footprint and to improve sustainability.”

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $58 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-marketing-goes-green-to-support-environment/
• » Ameritox Selects Crosby for Marketing Support
  04.22.09

  Ameritox®, the nation’s leading pain prescription drug monitoring company, has selected Crosby Marketing Communications to provide strategic marketing and creative support services.

  Crosby will help build awareness of Ameritox’s solutions among physicians and other pain practitioners through a variety of branding, multimedia and promotional programs.

  Ameritox has been helping physicians monitor chronic pain patients for more than a decade. The company is known throughout the industry for Rx Guardian(SM) – a patented lab monitoring methodology that helps physicians assess whether patients are taking their pain medication consistent with their prescribed dosage plan.

  “An estimated 50 million Americans suffer from chronic pain, so Ameritox provides a valuable service to physicians to help them monitor their patients who are taking pain medication,” said Raymond Crosby, President of Crosby Marketing. “We are excited to use our deep health care experience to help grow the Ameritox brand.”

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/ameritox-selects-crosby-for-marketing-support/
• » Crosby Ranked Country’s 36th Largest Independent PR Firm By O’Dwyer’s
  03.19.09

  Crosby Marketing Communications was ranked as the country’s 36th largest independent PR firm in the most recent issue of O’Dwyer’s, the public relations industry journal. Crosby was the largest Maryland-based agency recognized.

  The annual industry ranking is known for its credibility as all entrants must submit detailed financial information verified by its accounting firm.

  “We are proud of this ranking among an elite group of agencies from across the country,” said Crosby president, Raymond Crosby. “Our continued growth is a strong testament to our public relations capabilities and integrated marketing approach to build our clients’ brands across today’s complex media channels.”

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-ranked-countrys-36th-largest-independent-pr-firm-by-odwyers/
• » Crosby Selected To Brand The Foundation For The Future of Aging
  02.22.09

  Crosby Marketing has been selected by The Foundation for the Future of Aging to create the newly-formed organization’s logo, brand identity package and website.

  The Foundation, a non profit group headquartered in Washington, D.C., will research and promote best practices to help policymakers and consumers make more informed decisions regarding health care, long term care and aging services.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-selected-to-brand-the-foundation-for-the-future-of-aging/
• » PinnacleCare Partners with Crosby Marketing to Re-launch Brand
  01.27.09

  PinnacleCare, the world’s leading private health advisory firm, has selected Crosby Marketing Communications to create and launch a comprehensive re-branding campaign.

  PinnacleCare partnered with Crosby to help define a new category of business: private health advisory. The fully-integrated campaign includes creating a new corporate identity package, sales materials, advertising and a website, www.PinnacleCare.com, to reach PinnacleCare’s high net worth, discerning target audience.

  PinnacleCare is the world’s first private health advisory firm that provides members with dedicated, objective advisors to manage family and executive healthcare and unprecedented access to the world’s leading health experts and institutions. The company also provides members with the most advanced, independent medical research; appointment coordination; online collection of all medical records; and strategies for life-long optimal health with a focus on prevention and early detection.

  “Our work with PinnacleCare is carving out an entirely new space in luxury services and the high-end healthcare landscape – it’s an exciting opportunity to help build a highly visible brand,” said Raymond Crosby, President of Crosby Marketing.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/pinnaclecare-partners-with-crosby-marketing-to-re-launch-brand/
• » Brightview Senior Living Selects Crosby Marketing
  01.6.09

  Brightview Senior Living, a leading national retirement housing company with 17 communities in 8 states, has selected Crosby Marketing Communications as its agency of record.

  Crosby is creating a new brand image for Brightview built on the theme: “Live Vibrant.” A new logo, sales materials, advertising, direct mail and special promotions will support consumer outreach and lead generation programs for Brightview’s communities, which offer Independent Living, Assisted Living and Memory Care programs.

  Brightview Senior Living is a senior-focused part of The Shelter Group, a privately held company based in Baltimore, Maryland that develops, finances, manages and owns residential real estate communities concentrated on the East Coast. Brightview provides services to seniors in Connecticut, Florida, Maryland, Massachusetts, Missouri, Pennsylvania, Rhode Island and Virginia.

  “Crosby really showed a deep understanding of our customer segments and has the integrated capabilities we need,” said Tricia Ourand, Director of Marketing, Brightview Senior Living. “We are excited to be collaborating with them to energize our brand to further stand out in the rapidly growing senior living market.”

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/brightview-senior-living-selects-crosby-marketing/