News 2010

• » Crosby Adds Matthew Bivons as Interactive Project Manager
  07.21.10

  Annapolis, Md. (July 21, 2010) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Matthew Bivons has joined the company as interactive project manager.

  Bivons will manage digital and online marketing programs — overseeing search, web/data analysis and optimization services — for several Crosby clients, including the USDA, Health Resources and Services Administration (HRSA) and CapitalSource.

  Prior to joining Crosby, Bivons managed email, online and branding projects at Edison Worldwide in Baltimore and BLANK, Inc. in Washington D.C. He is currently an M.B.A. candidate at the Robert H. Smith School of Business at the University of Maryland.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.

  http://www.crosbymarketing.com/matthew-bivons-interactive-project-manager/
• » Crosby Creative Director, Joel Machak, Honored by Smithsonian for “Crash Test Dummies” PSA Campaign
  07.19.10

  Annapolis, Md. (July 19, 2010) – Joel Machak, executive creative director for Crosby Marketing Communications, just experienced a taste of advertising immortality.  His work on the famous “Crash Test Dummies” public service campaign was accepted Wednesday into the Smithsonian’s National Museum of American History collection.

  Produced for the U.S. Department of Transportation, “Crash Test Dummies” ran on television and in print from 1985 – 1998. The campaign was co-created by Joel Machak and Jim Ferguson, both formerly at the advertising firm Leo Burnett.  This year marks the 25^th anniversary of the creation of the campaign, which was done in partnership with the Advertising Council.

  “‘The Crash Test Dummies’ campaign is credited with creating a sea-change in attitudes toward automotive safety and seat belts,” said Joel Machak.  “I am proud that my work has had an impact on American culture and mindset about buckling up.  It’s gratifying knowing that we helped save thousands of lives, and I’m extremely honored that the Smithsonian made this campaign part of its permanent collection.”

  Among the donated items were the original “Vince & Larry” crash-test dummy costumes that appeared in the campaign, numerous props, original drawings, set sketches and photographs, plus many of the industry awards the campaign earned, including the Clio and Canne Lion.  Machak also provided the museum an oral history on the making of the PSA campaign.  In addition, the collection received a 1961 Volvo three-point seat belt and an energy-absorbing steering column from a 1967 Chevrolet.  All of the items will become part of the museum’s permanent collection of American transportation.

  Machak joined Crosby in 2005 after 20+ years with several of America’s leading advertising agencies, where he created campaigns for clients including McDonald’s, Kellogg’s, Hallmark Cards and Whirlpool.  At Crosby, Machak leads the firm’s creative team in developing campaigns with a focus on actions that matter for clients such as Kaiser Permanente, DuPont, USDA, Social Security Administration and the United States Conference of Catholic Bishops.

  Crosby provides integrated advertising, public relations, interactive and social media services to government agencies, healthcare organizations and advocacy groups.  The firm has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.

  http://www.crosbymarketing.com/crash-test-dummies-smithsonian/
• » Crosby Sweeps Competition with 11 PRSA “Best in Maryland 2010” Awards
  06.17.10

  ANNAPOLIS, Md. (July 17, 2010) – Crosby Marketing Communications received 11 Best in Maryland Awards — more than any other organization — at a recent event sponsored by the Maryland Chapter of the Public Relations Society of America (PRSA).

  “It’s an honor to be recognized among the best public relations teams in the region, especially when it comes from our industry peers,” said Crosby President Raymond Crosby. The agency received:

  • The Best in Maryland Award in Public Service Announcements and an Award of Excellence in Public Service for the “ALB ‘Black & White’ Campaign,” a program developed for the USDA to help stop the spread of the Asian Longhorn Beetle.
  • The Best Representation of Theme Award, as well as the Best in Maryland Award in Media Relations, for “PANDORA’s Introduction to North American Consumer Media,” a media relations campaign for PANDORA jewelry.
  • The Best in Maryland Award for Special Purpose Publications for “The New Reality: Turning Risk into Opportunity through the DuPont Legal Model,” created for DuPont Legal.
  • The Best in Maryland Award in Special Events and Observances for the “Fun Around Towne” grand opening of Annapolis Towne Centre, developed for Greenberg Gibbons.
  • The Best in Maryland Award in DVDs for the video “Greenberg Gibbons Wins National Environmental Phoenix Award,” created for its Annapolis Towne Centre development.
  • The Best in Maryland Award in Brochures for “Your Roadmap to Quitting,” a guide to quitting smoking developed for the Anne Arundel County Department of Health.
  • An Award of Excellence in Media Relations for “NIC Map Top 31 Market Outreach,” a media relations campaign for the National Investment Center for the Seniors Housing & Care Industry.
  • An Award of Excellence in Public Service for “It Takes a Community: Underrepresented Market Outreach Initiative,” a program created for Federal Student Aid to encourage students to fill out the Federal Application for Federal Student Aid.
  • An Award of Excellence in Marketing Communications for a re-branding campaign developed for Ameritox.

  Presented annually, the Maryland Chapter of PRSA’s Best in Maryland Awards pay tribute to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

  Crosby provides integrated advertising, public relations and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-sweeps-prsa-best-in-maryland-awards/
• » DuPont Honors Crosby Marketing for Outstanding Service and Results
  05.17.10

  ANNAPOLIS, Md. (May 17, 2010) – The DuPont Company recently honored Crosby Marketing Communications for providing outstanding service and results in 2009. A special presentation of a “Challenge Award” was made to Ralph Crosby, the agency’s chairman & chief executive officer, during DuPont Legal’s annual meeting in Wilmington, Del.

  “As one of a select number of firms receiving the Challenge Award, Crosby has distinguished itself as one of the best among an already elite group of service providers to DuPont Legal,” said Thomas L. Sager, senior vice president and general counsel of DuPont.

  Crosby was recognized for a variety of marketing communications, public relations and interactive programs created for DuPont Legal in 2009. Crosby also produced and publicized the fifth edition of a book on the DuPont Legal Model, “The New Reality.” The DuPont Legal Model offers best practices for corporate law departments and the law firms that service them.

  Crosby provides integrated advertising, public relations and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/dupont-honors-crosby-marketing-for-outstanding-service-and-results/
• » Crosby Wins ‘Multicultural Marketing Campaign of the Year’
  03.19.10

  PRWeek Selects Program on Behalf of Federal Student Aid

  ANNAPOLIS, Md. (March 18, 2010) – PRWeek magazine recently named Crosby Marketing Communications the winner of its Multicultural Marketing Campaign of the Year. The selected program, FAFSA Program Outreach Campaign, was developed by Crosby for the U.S. Department of Education’s office of Federal Student Aid, which makes more than $100 billion in financial aid available to eligible students each year.

  Through strategic partnerships, grassroots outreach and media relations programs conducted in Charlotte, N.C., Long Beach, Calif., and Philadelphia, Pa., African-American and Latino students were encouraged to apply for federal student aid. The program incorporated alliances with local government, schools and community groups to conduct outreach, and recruit and train volunteers to help students and parents complete the Free Application for Federal Student Aid, or FAFSA^SM.

  “It’s an honor to be chosen as one of the country’s best public relations programs amid a very competitive and prestigious field,” said Crosby president Raymond Crosby. “It’s rewarding to know we inspired so many students to pursue the dream of a higher education.”

  Presented annually, PRWeek’s Campaign of the Year Awards recognize outstanding programs in public relations and communications nationwide. The illustrious field of nominees in the Multicultural Marketing Campaign category included Burson-Marsteller for Federal Communications Commission; Cone for Ben & Jerry’s; Flowers Communications Group for McDonald’s; and MS&L Worldwide for Hennessey. The winners were announced in New York on March 11, 2010.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md., and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/crosby-wins-%e2%80%98multicultural-marketing-campaign-of-the-year%e2%80%99/
• » Crosby Adds Sven Reigle as Interactive Project Manager
  03.8.10

  Annapolis, Md. (March 8, 2010) – Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Sven Reigle has joined the agency as interactive project manager.

  Reigle will manage search engine optimization (SEO), search engine marketing (SEM), and online media campaigns for a variety of clients including Ameritox, College.gov, Social Security Administration and Catholic Relief Services.

  Reigle joins Crosby from the World Wildlife Fund in Washington, D.C., where he led interactive campaigns that dramatically increased online fundraising and strategic partnerships.  Prior to that, he led search marketing efforts for Phoenix Contact, a leading developer and manufacturer of industrial electrical and electronic technology.

  “Sven’s expertise further expands our SEO and SEM capabilities and the ability to provide clients with strong analytics that can drive a more effective return on investment,” said Raymond Crosby, president of Crosby Marketing.

  Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries.  The agency has billings of $58 million and offices in Annapolis, Md. and Washington, D.C.  For more information, visit www.crosbymarketing.com.

  http://www.crosbymarketing.com/sven-reigle-interactive-project-manager/