Pandora Jewelry has selected Crosby Marketing Communications to help the Denmark-based jeweler build brand awareness and market share in the United States and Canada. Pandora Jewelry is best known for its customizable charm bracelets with more than 600 silver, gold and precious stone charms, which are currently sold in more than 2,100 fine jewelry and gift stores in North America.
“Crosby had a great understanding of how our product emotionally connects with women, and has the integrated marketing capabilities to help us grow at both the national and local level,” said Jody Christian, Art/Marketing Director for Pandora North America.
“Since making the leap from Europe five years ago, Pandora Jewelry has already become a highly sought after brand,” said Raymond Crosby, President of Crosby Marketing. “Helping the company reach its goal of tripling in size in North America over the next three years is a welcome challenge.”
In addition to national consumer and trade advertising and public relations, Crosby will develop regional marketing plans to support the rollout of Pandora Jewelry’s new concept stores, the first of which recently opened in Charlotte, North Carolina.
Pandora Jewelry is the premier provider of stylish, customizable charm bracelets, which use the company’s patented thread system. It also offers a matching line of rings, earrings and necklaces. Based in Copenhagen, Denmark, the Pandora Jewelry line is known as the most successful jewelry business in Northern Europe.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $50 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.
