Developing strategic media partnerships paid off for global jewelry company PANDORA.

Building on the brand’s “special moments” theme, Crosby created new ways to show how women can mark their own special moments with PANDORA jewelry.

Crosby teamed with two major fashion media, Glamour and InStyle, to develop custom programs that dovetailed perfectly with the magazines’ own anniversary themes. The partnerships resulted in a multi-page advertorial, an online jewelry Look Book and enticing reader contests that delivered the PANDORA message to millions of potential new customers—with a priceless implied endorsement.

In the first three weeks, the InStyle contest drew more than 20,000 entries, and more than 2,200 PANDORA dealers are enjoying the buzz and customer traffic generated by the Glamour spreads. Watch for the PANDORA two-page spread in the May issue of Cookie with charming ideas for new moms.