PinnacleCare, the world’s leading private health advisory firm, has selected Crosby Marketing Communications to create and launch a comprehensive re-branding campaign.
PinnacleCare partnered with Crosby to help define a new category of business: private health advisory. The fully-integrated campaign includes creating a new corporate identity package, sales materials, advertising and a website, www.PinnacleCare.com, to reach PinnacleCare’s high net worth, discerning target audience.
PinnacleCare is the world’s first private health advisory firm that provides members with dedicated, objective advisors to manage family and executive healthcare and unprecedented access to the world’s leading health experts and institutions. The company also provides members with the most advanced, independent medical research; appointment coordination; online collection of all medical records; and strategies for life-long optimal health with a focus on prevention and early detection.
“Our work with PinnacleCare is carving out an entirely new space in luxury services and the high-end healthcare landscape – it’s an exciting opportunity to help build a highly visible brand,” said Raymond Crosby, President of Crosby Marketing.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.
