Sturbridge Homes needed a strong launch for GrandView, a 14-story luxury condominium development in the heart of the spectacular new Annapolis Towne Centre.

Insight
With its amenities and location, GrandView offers an unmatched lifestyle. When you’re fortunate enough to live here, “Life is Grand.”

Approach
With breathtaking views, rooftop pool and high-end shopping and restaurants just steps from your door, GrandView offers unique, amenity-rich living. Bring all of GrandView’s luxurious possibilities to life and reach upscale buyers through personalized direct mail, lifestyle magazines, special events and sales materials.

Results
Almost 50% of the homes are sold, totaling more than $55 million in sales with the opening of GrandView on schedule for 2009.