healthcare

We understand the complex, ever-changing world of healthcare. From the impacts of healthcare reform and an aging population to new consumer-driven choices, we create programs that motivate positive behavior change, build stronger brands, and deliver healthier outcomes for everyone.

“Nothing is more satisfying than knowing your work supports the efforts of people who work hard every day to improve our health.”

Denise Aube, APR
EVP, Healthcare Practice Leader

our healthcare practice
  • 40+ years of awarding-winning health communications experience
  • Deep understanding of the full healthcare continuum, systems and stakeholders
  • #9 on O’Dwyer’s list of largest Healthcare PR firms
building healthcare brands and businesses

We develop integrated communications programs that promote clinical expertise and build market share and membership, with deep experience in B2B, B2C and B2G.

improving the health of populations

Our programs influence healthy behavior among at-risk populations and address critical issues such as cancer prevention, cardiovascular disease, tobacco cessation and prevention, and childhood obesity.

understanding cultural movements and influencers

We know the forces driving change — greater consumer choice, demand for transparency, and digital health initiatives. Our programs connect with every possible stakeholder from consumers to caregivers, providers to payers, policy makers, and beyond.

Healthcare Marketing Services

  • Brand development
  • Service line marketing
  • Lead generation and enrollment campaigns
  • Mobile/digital engagement and applications
  • Programs that motivate healthy behavior
  • Expertise with special populations
  • Senior services marketing
  • Stakeholder engagement
  • Thought leadership programs
  • Clinician outreach and support
  • Patient education
  • Knowledge disseminations programs
  • Quality improvement initiatives
  • Workforce communications

“Crosby understands even the most complex healthcare topics. No matter what the challenge we count on them for their thinking, creativity and service.”

Karen E Blair
Vice President, Public Relations, Communications and Brand Management
Kaiser Foundation Health Plan of the Mid-Atlantic States

"Crosby is my partner every step of the way. The creativity that comes from every team member has made an amazing impact on our programs."

Kirstan Cecil
Director of Marketing and Communications
Saint Agnes Hospital

Crosby Marketing
READY TO TALK
HEALTHCARE?

Contact our President Raymond Crosby or Denise Aube, our Healthcare Practice leader, to discuss how we can help you. For additional ways to get in touch with us, visit our Contact page.

Contact Page