Category Archives: news

Crosby Adds Award-Winning Creative Director Alison Hammer

Award-winning creative director Alison Hammer has joined Crosby Marketing Communications as a Senior Vice President. Hammer will help lead Crosby creative teams in developing impactful campaigns for health care organizations, federal agencies and nonprofit causes.

Hammer has a 20-year track record as a creative lead and copywriter, most recently serving as Senior VP Creative Director in FCB’s Chicago office, where she led creative work for Cox Business, NextEra Energy, and Prestige Healthcare. Her career also includes stints at top agencies including OKRP, Mullen and MARC USA.

Her portfolio includes work for Today’s Military, a “buzzed driving” PSA effort for the Ad Council and the acclaimed “Live From The Library” campaign for the Chicago Public Library. She also helped create impactful campaigns for leading brands such as Rite Aid, Verisign and Kimberly Clark. Her work has been recognized with premier awards from The One Show, Cannes Lions, Effie Awards and the D&AD Awards.

Hammer is also an accomplished author of women’s fiction. Her novels include You and Me and Us, Little Pieces of Me, and The Beach Trap.

“After conducting a national search, we are thrilled to have Alison join our team,” said Raymond Crosby, CEO & President. “Her outstanding creative talent and leadership skills will play an important role in helping our clients achieve their business and social impact objectives, while driving our firm’s continued growth.”

Hammer joins Crosby’s well-seasoned group of creative professionals with a national reputation for work that shapes attitudes, inspires behavior change, and motivates action. Since 2020, the firm has been recognized with 77 industry awards for clients such as the Department of Defense, USDA, Kaiser Permanente, DAV (Disabled American Veterans) and Shriners Hospitals for Children.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Announces Recipients of Scholarship Program with Anne Arundel Community College

Crosby Marketing Communications has announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from all backgrounds to pursue degrees and future careers in the advertising and public relations field.

Scholarship recipients for the 2023-2024 academic year are:

  • Chyna Cid, a graduate of Meade Senior High School whose career goal is to become a graphic design entrepreneur.
  • Jeffrey Hopper, an Air National Guard veteran with dreams of starting his own marketing and design firm.
  • Christina Ahn: With experience designing jewelry, she wants to open her own small business.
  • Melissa Wiggington, a graduate of Glen Burnie High School who wants to create animation for major film studios.
  • Krystal Harrison: Returning to school after working in healthcare, her professional goal is to help athletes market themselves to colleges or professional teams.
  • Tyrone J. Majors, Jr, a graduate of Annapolis High School. He is preparing for a career in website design.

Each year, the Crosby Marketing Scholars Program offers AACC students a two-year scholarship providing financial support to pursue studies related to Marketing, Public Relations, Graphic Design, Multimedia/Video Production and Web Design. Students also receive ongoing guidance from AACC professors and are paired with a Crosby staff member who provides mentoring and career advice. At the end of a student’s two-year participation in the program, they will be offered a summer internship at Crosby to gain added experience.

“The scholarship program reflects our deep commitment to help bring more professionals into the marketing and advertising field,” said President & CEO Raymond Crosby. “We aim to strengthen our industry by inspiring new talent and voices who reflect the growing diversity of our country and our community.”

AACC students interested in applying for the Crosby Marketing Scholars Program should visit the scholarship page on the AACC website.

Crosby Volunteers 600 Hours to Brighten Up Local Boys & Girls Club

Crosby Marketing Communications recently used its annual Inspiring Actions That Matter™ Day of Service to help transform the Boys & Girls Club of Annapolis & Anne Arundel County’s (BGCAA) headquarters to make it more welcoming, fun, and functional for the children it serves.

“Our company’s mission of Inspiring Actions That Matter™ truly came to life at the Boys & Girls Club,” said President and CEO Raymond Crosby. “The Club is a safe haven for hundreds of local young people every day, and our team was passionate about making it an even more nurturing place for years to come.”

Crosby’s 115 employees spent a combined 600 hours working throughout the Club’s building and grounds. The company also donated nearly $20,000 in supplies and furniture for the day-long project that included refreshing the entrance and lobby, activity and game room, teen hangout, and art classroom. Team members hung colorful wall murals, added decorative artwork, touched up painting, replaced an assortment of furniture, created reading nooks, enhanced gaming systems, installed new tables and chairs, and conducted a deep clean of the entire facility.

In addition to the inside work, Crosby planted new bushes and flowers around the building and playground, mulched flower beds, finished and installed picnic tables, and painted and hung bird houses.

“We are grateful to the Crosby team for beautifying and enhancing the Boys & Girls Club in so many incredible ways — their generosity and creativity has been amazing,” said Club Director Brittany Mason. “Crosby is a long-time supporter and the kind of partner our Club relies on to continue the important work we do in the community.”

Since Crosby’s day of service started in 2013, the firm has donated more than 4,700 hours of staff time and $161,600 to support local nonprofits and charities.

The Boys & Girls Clubs of Annapolis & Anne Arundel County works to inspire and enable all young people, especially those in most need, to reach their full potential as productive, responsible, and caring citizens. With seven Clubhouses in the county, BGCAA serves more than 1,200 young people every year through membership and community outreach. The Clubs also provide affordable care for youth ages 6-18 during school hours and when school is out.

Crosby Marketing Communications provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Ranked #1 Ad Agency and #1 PR Firm by Baltimore Business Journal

For the second consecutive year, Crosby Marketing Communications has been ranked the region’s #1 largest advertising agency and #1 PR firm by the Baltimore Business Journal.

The rankings are based on Crosby’s revenue growth and team size, which now numbers 115 marketing professionals. With offices in Annapolis and Washington, D.C., the firm’s client roster includes leading organizations such as Peace Corps, Shriners Hospitals for Children, Kaiser Permanente, DAV (Disabled American Veterans), the U.S. Department of Health & Human Services, Department of Defense, and USAA Educational Foundation.

“Earning these #1 rankings two years in a row is a tribute to our entire team’s dedication and innovation,” said Raymond Crosby, President and CEO of Crosby. “Our mission of Inspiring Actions That Matter™ has driven strong growth while helping our clients make a positive impact on the customers and communities they serve.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Takes Three Gold Aster Awards for Healthcare Marketing

Crosby Marketing Communications has won three Gold awards in the annual Aster Awards program for marketing campaigns conducted on behalf of the Health Resources & Services Administration (HRSA), a federal agency within the U.S. Department of Health and Human Services.

Now in its 21st year, the Aster Awards recognize outstanding creativity and professionalism in healthcare advertising, marketing, and communications. Crosby was honored for these programs:

A Gold award for “Dónalos” (Donate That) in the Multilingual Advertising series. Created for the OrganDonor.gov program of HRSA’s Division of Transplantation, the animated, Spanish-language PSA encourages people to register to become organ donors.

Two Gold awards for HRSA’s Telehealth.HHS.gov program, which encourages patients and providers to use telehealth best practices that improve care:

  • “Power Up Your Telehealth” web ads and videos series in the Telemedicine category.
  • “Power Up Your Telehealth” aminated banner ads in the Website Advertising category.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Wins Three Healthcare Marketing Awards

Crosby Marketing Communications has won three awards, including two Golds, in the 2023 Healthcare Advertising Awards.

Now in its 40th year, the competition is the nation’s largest for healthcare advertising programs, attracting more than 4,300 entries in 2023. Crosby was honored for these campaigns:

Two Gold awards for marketing for the Health Resources and Services Administration (HRSA):

  • “Donate That” in the Digital Video category, produced for the OrganDonor.gov program. The animated PSA encourages people to sign up to become organ donors.
  • “Power Up Your Health” in the Social Media Content category. Created for HRSA’s Telehealth.HHS.gov program, the campaign shows patients and providers how using telehealth can empower their healthcare and medical practices.

A Merit award for “Blue Cross and Blue Shield of Vermont” in the Television Advertising category. The ad promotes the insurer’s strong connection and dedication to the health of Vermonters.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Named ‘Community Partner of the Year’ by Anne Arundel County Food Bank

In recognition of its support of local food insecurity relief efforts, Crosby Marketing Communications has been named the 2023 Community Partner of the Year by the Anne Arundel County Food Bank (AACFB). Crosby President & CEO Raymond Crosby accepted the award at the food bank’s recent Feeding Hope event.

The annual award is given to a business that has gone above and beyond to support the mission of AACFB. In the past five years, Crosby has donated $240,000 to the food bank, as well as volunteer time.

“Not only have the financial contributions of Crosby Marketing made a difference for our neighbors experiencing food insecurity, but their generous gifts have motivated others to support our important mission,” said Leah Aiello Paley, Chief Executive Officer of AACFB, in announcing the award.

“We thank the AACFB for this tremendous honor,” said Raymond Crosby. “We are proud to give back to our community and help make a positive difference in the lives of our neighbors.”

Anne Arundel County Food Bank was founded in 1986 to distribute food to community partners throughout the county. To this day, AACFB continues its commitment to providing free food and other critical services to under-resourced residents, working alongside county and state governments to address food insecurity throughout the county. The AACFB network of member agencies includes over 70 community-based member food pantries.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Wins Eight Telly Awards for TV and Multimedia Work

Crosby Marketing Communications has won eight awards in the 44th annual Telly Awards, which showcases the best work created within television and video.

Chosen from nearly 13,000 entries this year, winners represent work from some of the most respected advertising agencies and production companies around the world. Crosby was honored for:

Two PSAs for the DAV (Disabled American Veterans) “Victories for Veterans” campaign in the Promotional Video, Public Service category. The PSAs tell how veterans Adam Alexander and Michael Naranjo overcame battle wounds and found their “victories” with support from DAV.

“African Swine Fever: Training Video for Veterinarians” in the Non-Broadcast, Health & Safety category. Produced for the Animal and Plant Health Inspection Service of the USDA, the video explains how veterinarians can help keep America’s pork industry safe from the deadly African swine fever.

Five awards for the Military OneSource program of the Department of Defense, which provides quality-of-life services to service members and their families worldwide:

  • “Pinning Down PCS Success” in the Non-Broadcast, Employee Communications category, teaching military families how to manage a successful permanent change of station move.
  • “Memorial Day: Everywhere and Always” in the Non-Broadcast, Government Relations category, promoting the Military In Lasting Tribute website that honors fallen service members and their families.
  • “Adoption and Foster Care” in the Non-Broadcast, Employee Communications category, introducing adoption resources offered to service families through Military OneSource.
  • “Virtual Military Spouse Symposium” in the Branded Content, Virtual Events & Experiences category, saluting the many ways spouses support their service members and the military community.
  • “Military Youth of the Year” in the: Branded Content, Cause Marketing category, showcasing teens whose lives were changed by participating in the Boys & Girls Clubs of America’s National Military Youth of the Year program.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Named MM+M Top 100 Healthcare Marketing Agency for Third Straight Year

Crosby Marketing Communications has been named to MM+M’s Agency 100 for the third consecutive year. The list ranks North America’s 100 largest and most successful healthcare marketing agencies.

MM+M (Medical Marketing and Media) provides coverage of breaking industry news and analysis for an executive audience who work in pharma, medical device, diagnostics and greater healthcare marketing. The Agency 100 is part of MM+M’s annual industry report, which includes a profile of Crosby and other listed firms.

“It is a tremendous honor to again be recognized as one of the nation’s top healthcare marketing firms,” said Raymond Crosby, President and CEO of Crosby. “We are also proud that our work for major healthcare clients is helping to improve the quality of life of so many people in this country.”

Crosby’s client roster includes the Agency for Healthcare Research and Quality (AHRQ), Blue Cross and Blue Shield of Vermont, Centers for Disease Control and Prevention (CDC), Health Resources and Services Administration (HRSA), Kaiser Permanente, Shriners Hospitals for Children, Substance Abuse and Mental Health Services Administration (SAMHSA), and U.S. Dept. of Health and Human Services.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #10 on O’Dwyer’s list of national healthcare communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Named ‘Top Workplace’ by Washington Post for 7th Straight Year

For the seventh straight year, Crosby Marketing Communications has been named a “Top Workplace” by The Washington Post. The award recognizes Crosby as one of the best places to work in the region and is based on high levels of employee satisfaction.

The Top Workplace award celebrates companies that prioritize a people-centered culture. Selection is based solely on employee feedback gathered through an anonymous third-party survey administered by research partner Energage, LLC.

“Being named a Top Workplace for seven straight years is a tremendous achievement,” said Crosby President & CEO Raymond Crosby. “We are committed to working with purpose-driven clients and building an inclusive culture where everyone can grow and thrive. That continues to drive high employee satisfaction and amazing growth.”

Crosby fosters a vibrant employee culture through events such its annual Inspiring Actions That Matter™ day of community service, and a more inclusive workplace with company-wide DE&I training and participation in the Diversity Action Alliance and the 4As Workplace Enlightenment Certification Program. The firm also sponsors the Crosby Marketing Scholars Program, a $100,000 scholarship in partnership with Anne Arundel Community College, to help underrepresented students from diverse backgrounds pursue degrees and future careers in the advertising and public relations field.

One of the nation’s leading independent communications firms, Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was also named Small Agency of the Year by PRovoke Media in 2021.