News 2008
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» Crosby Wins Two PRSA National Capital Chapter ‘Thoth’ Awards
09.30.08Crosby Marketing Communications announced that it received two Thoth awards at a recent event sponsored by the National Capital Chapter of the Public Relations Society of America.
“It is truly an honor for our clients and staff to be recognized by our industry and peers in the Washington, D.C., market,” said Crosby president Raymond Crosby. The agency received:
- First Place in Direct Mail for Kaiser Permanente’s Personal Health Kit
- Certificate of Excellence in Multimedia for “On Any Given Day,” a Public Education Video for the National Association of Social Workers
Presented annually, PRSA’s Thoth awards pay tribute to talent, creativity and innovation in public relations and communications programs in the Washington, D.C., metropolitan area.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md., and Washington, D.C. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/crosby-wins-two-prsa-national-capital-chapter-thoth-awards/ -
» Leanne Petti Joins Crosby as Senior Copywriter
09.2.08Crosby Marketing Communications, one of the Mid-Atlantic region’s leading agencies, announced today that Leanne Petti has joined the team as Senior Copywriter.
Leanne comes to Crosby with more than 15 years of copywriting experience, working in the creative departments of Hal Riney and Partners, Euro RSCG, and the Design Channel. Her many awards include San Francisco and Baltimore ADDY’s, the MarCom awards, and The One Show.
“Leanne is a great talent who can write across all communications channels,” said Raymond Crosby, president of Crosby. “She is a strong asset to our integrated team and its existing writers.”
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/leanne-petti-joins-crosby-as-senior-copywriter/ -
» Crosby Takes Home Eight PRSA ‘Best in Maryland’ Awards
06.30.08Crosby Marketing Communications announced today that it received eight awards — including three First Place awards — on Thursday night’s Best in Maryland program hosted by the Maryland Chapter of the Public Relations Society of America.
“It’s an incredible honor for both our clients and staff to win eight PRSA awards,” said Crosby President Raymond Crosby. “It speaks highly about the quality of our work and results, especially since the judges are our peers.” Crosby received:
- Best in Maryland in Non-Profit Annual Reports for “Shady Grove Adventist Hospital Foundation: Report to the Community 2006″
- Best in Maryland in Audio/Video Programs for “On Any Given Day,” a Public Education Video for the National Association of Social Workers
- Best in Maryland in Marketing Communications: Existing Products or Services for Kaiser Permanente’s Personal Health Kit
- Award of Excellence in Special Purposes Publications for the “Art Bra,” a series of posters for the Anne Arundel County Department of Health
- Award of Excellence in Special Events and Observances for “Celebrating 100 Years in the Community,” an anniversary campaign for Washington Adventist Hospital
- Award of Excellence in Public Service for “Poverty Line,” a campaign for the Catholic Campaign for Human Development
- Award of Excellence in Marketing Communications: Existing Products or Services for Kaiser Permanente Federal Open Enrollment
- Award of Excellence in Creative Application of Technology for “Hack and Yack” teen e-cards, a project to promote non-smoking for the Anne Arundel County Department of Health
Presented annually, PRSA’s “Best in Maryland” awards recognize public relations practitioners who have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. This year’s awards ceremony was held at the InterContinental Harbor Court in Baltimore on Thursday, June 26, and entries were judged by PRSA’s Kansas City Chapter.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $52 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/crosby-takes-home-eight-prsa-best-in-maryland-awards/ -
» Crosby Announces New Hire and Promotion in Interactive Services Group
06.18.08Crosby Marketing Communications announces the addition of Matthew Kilmurry as Interactive Project Manager and the promotion of Fred Jorgensen to Vice President of Interactive Services.
Kilmurry will work on search engine optimization (SEO) and search engine marketing (SEM) projects for a variety of clients, including MEDEX Global Group, Kaiser Permanente and Dupont. Most recently, Mr. Kilmurry served as director of marketing for SurfTrends, in Jacksonville, Florida. During his five year tenure he helped develop a formula for search engine success.
Jorgensen, who has served as interactive services director at Crosby for nearly two years, will expand his leadership role in the strategic planning and oversight of the busy interactive team.
Fred touches many of Crosby’s clients including CapitalSource, The Bozzuto Group and PinnacleCare.
“In today’s interactive age, we understand the importance of a broad and knowledgeable interactive services team,” said Raymond Crosby, president of Crosby Marketing Communications. “Fred’s leadership and vision and Matthew’s knowledge of SEO and SEM for this fast-paced industry deepens Crosby’s interactive services offering for clients.”
This news follows Crosby’s recent hire of Joe Fino as director of marketing technology.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $48 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/crosby-announces-new-hire-and-promotion-in-interactive-services-group/ -
» Joe Fino Joins Crosby as Director of Marketing Technology
05.19.08Crosby Marketing Communications, one of the Mid-Atlantic region’s largest agencies, announced today that Joe Fino has joined the firm as its Director of Marketing Technology. He will lead the development of Web-related projects, interactive programs and new media technologies.
Mr. Fino joins Crosby from Planit in Baltimore, where he served as Director of Interactive Services. He has deep experience in online marketing, application design, and managing Web development teams on complex projects.
“Using all things interactive is a must to connect brands with today’s consumer,” says Raymond Crosby, president of Crosby Marketing. “Joe is a rare talent who blends strong marketing and technology skills, and strengthens our interactive department’s capabilities to create leading edge new media programs for our clients.”
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $48 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/joe-fino-joins-crosby-as-director-of-marketing-technology/ -
» Crosby Elected to University of Maryland Board
04.23.08Ralph W. Crosby, chairman and CEO of Crosby Marketing Communications, has been elected to the Board of Trustees of the University of Maryland at College Park.
The Trustees govern the College Park campus’ investment and distribution of private funds, serve as advocates, assist and advise the University’s president, and help increase the level of philanthropic support for the University.
Mr. Crosby also serves on the Board of Visitors of the University’s College of Journalism, from which he graduated in 1956. A long-time supporter of the College, he has also endowed an annual scholarship for a journalism student.
Mr. Crosby founded Crosby Marketing in Annapolis, his hometown, in 1973, following a successful journalism stint as a newspaper and magazine editor. Today, Crosby Marketing has a 50-person staff in its Annapolis headquarters and Washington, D.C. office. The agency provides integrated advertising, public relations, direct response, and interactive services to regional and national market leaders in a variety of industries.
http://www.crosbymarketing.com/crosby-elected-to-university-of-maryland-board/ -
» Crosby Makes New Hire and Promotions
03.7.08Crosby Marketing Communications announced an addition to its team, as well as five promotions.
Karin Jorgensen joined the agency’s public relations team as Account Executive, implementing media relations campaigns for such clients as The Bozzuto Group, CAQH and Greenberg Gibbons. Before coming to Crosby, she was an associate at Citigate Cunningham in Boston, Massachusetts, where she worked on media relations programs for a variety of high-tech companies. She has also worked in the corporate communications department of BD, a Fortune 500 company specializing in medical solutions.
Crosby also announced the promotions of five members of its team, including Amy Hitt who was named Vice President, Production Services. Hitt, who has been with Crosby for 13 years, will expand her leadership role in the production of a wide range of multimedia, broadcast and audiovisual projects. She is a member of the Production Club of Baltimore and a graduate of Leadership Anne Arundel’s Flagship Class of 2007.
Matthew Kaler was promoted to Art Director. He has been a member of Crosby’s creative team since 2000 and brings over 15 years of experience as an illustrator and graphic designer to his new role.
In addition, Crosby announced the promotions of Julian Hernandez, named Senior Account Executive, Shannon Benil, promoted to Accounting Manager and Pamela Fasolo, now an Assistant Production Manager.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $48 million and offices in Annapolis, Md. and Washington, D.C. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/crosby-makes-new-hire-and-promotions/ -
» Pandora Jewelry Engages Crosby To Build Brand In U.S. and Canada
01.7.08Pandora Jewelry has selected Crosby Marketing Communications to help the Denmark-based jeweler build brand awareness and market share in the United States and Canada. Pandora Jewelry is best known for its customizable charm bracelets with more than 600 silver, gold and precious stone charms, which are currently sold in more than 2,100 fine jewelry and gift stores in North America.
“Crosby had a great understanding of how our product emotionally connects with women, and has the integrated marketing capabilities to help us grow at both the national and local level,” said Jody Christian, Art/Marketing Director for Pandora North America.
“Since making the leap from Europe five years ago, Pandora Jewelry has already become a highly sought after brand,” said Raymond Crosby, President of Crosby Marketing. “Helping the company reach its goal of tripling in size in North America over the next three years is a welcome challenge.”
In addition to national consumer and trade advertising and public relations, Crosby will develop regional marketing plans to support the rollout of Pandora Jewelry’s new concept stores, the first of which recently opened in Charlotte, North Carolina.
Pandora Jewelry is the premier provider of stylish, customizable charm bracelets, which use the company’s patented thread system. It also offers a matching line of rings, earrings and necklaces. Based in Copenhagen, Denmark, the Pandora Jewelry line is known as the most successful jewelry business in Northern Europe.
Crosby provides integrated advertising, public relations, direct-response and interactive services to regional and national market leaders in a variety of industries. The agency has billings of $50 million and offices in Annapolis, Md. and Washington, DC. For more information, visit www.crosbymarketing.com.
http://www.crosbymarketing.com/pandora-jewelry-engages-crosby-to-build-brand-in-u-s-and-canada/
