REBRANDING
WITH INSIGHTS,
ART & SCIENCE
Creating and launching a new, unified brand from top to bottom
Quality Health Strategies and its subsidiaries, Delmarva Foundation, Health Integrity, and Quality Health Foundation had together realized more than 40 years of success. But the lack of a unified brand limited synergies and growth opportunities, particularly against larger competitors. Working with Crosby, a new corporate entity and brand identity was created: Qlarant. Our top-to-bottom rebranding approach delivered a unique positioning and messaging strategy, a new look and feel, and a fresh online presence, all with a unifying and innovative energy and personality.
a new name, a new brand, a new identity
Several hundred names were considered. One rose to the top: Qlarant. The new look and feel is driven by the brand’s pillars of Insight & Focus, People & Technology, Authenticity & Action, and Humanity & Passion. Everything works together to deliver one unified brand – across every platform and in every channel.
a foundational piece launches the new brand
A launch video was created to introduce the new brand to employees, customers, prospects, partners, and stakeholders. It tells the story of Qlarant’s superior capabilities in quality improvement, fraud, waste and abuse, and data science and technology solutions.
branding that unifies and simplifies
In every medium, the Qlarant brand presents itself with consistency and clarity. From customer collateral to internal messaging, every element is an opportunity for a quality brand presence.
a new, responsive web presence brings it all together
The new Qlarant website is built around an intuitive UX that allows visitors to quickly navigate to their areas of interest. The brand’s robust offering on more than 20 business solutions is presented in an easy to understand graphic palette.
results
4 into 1
Successfully consolidated four brands under the new Qlarant identity
500+
Our launch campaign helped turn more than 500 Qlarant employees, across 27 states, into brand champions
700%
Website visits are up 700% over the previous year and Qlarant receives three times more leads from the site
Annapolis: (410) 626-0805
Washington: (301) 951-9200
Fax: (410) 269-6547
Email: info@crosbymarketing.com