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Crosby to Sponsor Military Influencer Conference and Present Workshop on Brand Building Strategies


Other Sponsors Include USAA, Comcast NBCUniversal, Aetna, Amazon

Crosby Marketing Communications will be a sponsor and presenter at the second annual Military Influencer Conference (MIC), September 23-25, in Orlando, Fla. MIC is the largest event of its kind that offers veterans and military spouses immersive workshops to learn proven strategies for building their personal brands and businesses.

MIC connects more than 350 entrepreneurs, influencers and bloggers from the military community with experts from national brands. Featured speakers include Jim Koch, founder and brewer of Samuel Adams, and top executives from Comcast NBCUniversal, StreetShares and GoDaddy. The conference is sponsored by organizations such as USAA, Aetna, Amazon, Military By Owner, GovX, The Veterans Trust and Blue Star Families.

“At Crosby, we are passionate about supporting our military and veteran communities,” said Raymond Crosby, president and CEO. “We’re proud to develop authentic communications programs that help improve the readiness and quality of life for our nation’s guardians and their families, and excited to share our experience and best practices at MIC.”

Crosby executives will present “Brand Building for Today’s Military Influencer,” which will focus on branding and content marketing strategies for high-profile initiatives that engage military and veteran communities.

In addition to speakers and workshops, the conference will include a Veteran Small Business Award, a roundtable for Military and Veteran Service Organizations, and an Influencer Marketplace where brands will have a chance to connect with, interview and hire influencers.

Crosby provides integrated advertising, public relations, social media and digital marketing services. Its clients include DAV (Disabled American Veterans), Department of Veterans Affairs and the Department of Defense’s Military OneSource program. The firm ranks #5 on PRWeek’s list of largest healthcare PR firms and #28 on O’Dwyer’s list of top independent agencies.

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