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Crosby VP Offers Best Practices for Relevancy in ‘MarketingProfs’


Vice President of Connection Planning Pam Atkinson recently authored a blog for MarketingProfs demonstrating the importance of relevancy in marketing and communications. While targeting and buying online audiences has never been easier or more affordable, it can still be difficult to effectively engage the right audience. In her blog, Pam Atkinson outlines ten tips for making your audience care:

  • Tap into users’ passions
  • Layer in context and content targeting
  • Native placements are working
  • Lists are popular formats
  • Be timely
  • Influencer marketing is on the rise
  • Don’t completely write off site-direct ad buys
  • Consider dynamic creative
  • Harness the power of Google
  • Test, measure, and test again

The full post can be viewed on MarketingProfs, an online resource offering real-word education for modern marketers through “training, best practices, research and other content.”

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