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Crosby’s Work for ACTS Honored with Three Mature Market Media Awards


PRSA Thoth AwardANNAPOLIS, Md. (October 14, 2013) – Crosby Marketing Communications received three Awards of Merit in the National Mature Market Media Awards for work on behalf of ACTS Retirement-Life Communities, the nation’s largest nonprofit owner, operator and developer of continuing care retirement communities with 23 communities in eight states.

Crosby’s work was recognized in three categories:  Advertising Campaign for the “Just As You Planned It” ad series; Direct Mail for a promotional mailing for the ACTS Heron Point community; and Editorial Article for a cover story publicizing the ACTS Manor House community.

The National Mature Market Media Awards honor the best marketing communications and education programs that reach older adults.

Crosby has more than 25 years of expertise in reaching America’s 55+ population via national outreach campaigns, direct response programs and online/search marketing.  Besides ACTS, the agency’s current clients include the Social Security Administration, Brightview Senior Living and the National Investment Center for the Seniors Housing & Care Industry.

Crosby is ranked #12 on O’Dwyer’s list of national Healthcare PR firms and #45 on the list of largest independent PR firms.

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