Crosby Marketing Communications announces the appointment of Kat Friedman as Senior Vice President in the firm’s growing Washington, D.C., office. She will provide strategic direction and team leadership for complex national public health and safety communications programs for Crosby’s growing list of federal government, nonprofit, and healthcare clients.
Friedman has a nearly 20-year history of leading public health and behavior-change campaigns for federal agencies, from risk and crisis communications to partnership development and community engagement. She comes to Crosby from a Senior Vice President position at Ogilvy Public Relations, where she led teams for over nine years on multi-million-dollar contracts for clients including the Federal Emergency Management Agency, the Agency for Healthcare Research and Quality, and several Institutes at the National Institutes of Health.
Her duties at Crosby will include high-level strategic planning for integrated communications programs on behalf of several agencies within the U.S. Department of Health and Human Services.
“Kat is uniquely qualified to lead multi-layered outreach programs that engage diverse stakeholders,” said Crosby President and CEO Raymond Crosby. “Her in-depth experience tackling some of the most challenging issues facing the American public will be a great asset to our growing team.”
Prior to her work at Ogilvy, Friedman served as Public Affairs Director for the District of Columbia Fire and EMS Department during a period that saw multiple high-profile emergencies in Washington, including Anthrax in the U.S. postal system. She also has corporate communications experience, providing strategic communication planning for Seagram Company, Ltd. during its merger with Vivendi and Canal Plus to form Vivendi Universal.
She is a graduate of Hamline University, and is the recipient of several national awards, including Public Sector Campaign of the Year Finalist from PRWeek Awards, and Best Media Campaign from PR News Nonprofit PR Awards.
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes. The firm currently ranks #39 on O’Dwyer’s list of largest PR firms and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.