ACTS is America’s largest owner/operator of nonprofit continuing care retirement communities (CCRCs). Crosby helped ACTS reposition its communities in the Mid-Atlantic and Southeast, and increased occupancy by delivering qualified leads and unique sales support programs.
While most CCRC marketing focuses on lifestyle amenities, Crosby’s campaign highlights how ACTS long-term care gives residents greater peace of mind, which enables them to experience more joy of living.
Crosby used Direct Response TV to tell the peace of mind/joy of living story and to generate leads for the 11 ACTS communities in Greater Philadelphia and Wilmington.
Crosby designed direct mail packages and self-mailers that generated new leads by inviting seniors to attend sales presentation luncheon events at ACTS communities.
To help communities stay connected with prospects, Crosby conceived and promoted educational events that focused on financial security, downsizing, and health and wellness.
Crosby created themed events customized for specific ACTS communities.
Cost per lead was routinely lower than industry averages
More than 3,000 prospects attended on-site events during the year
Occupancy levels showed measurable increase across ACTS communities
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