ACTS is America’s largest owner/operator of nonprofit continuing care retirement communities (CCRCs). Crosby helped ACTS reposition its communities in the Mid-Atlantic and Southeast, and increased occupancy by delivering qualified leads and unique sales support programs.

While most CCRC marketing focuses on lifestyle amenities, Crosby’s campaign highlights how ACTS long-term care gives residents greater peace of mind, which enables them to experience more joy of living.

capturing the joy of being worry free

Print ads showcased the joy of living seniors feel when they have no worries about long-term care. Research revealed our best prospects are lifelong planners, so headlines applaud them for how their wise planning can now give them a stress-free life at ACTS.

using DRTV to drive inquiries

Crosby used Direct Response TV to tell the peace of mind/joy of living story and to generate leads for the 11 ACTS communities in Greater Philadelphia and Wilmington.

nurturing prospects with educational programs

To help communities stay connected with prospects, Crosby conceived and promoted educational events that focused on financial security, downsizing, and health and wellness.

increasing community visits with themed events

Crosby created themed events customized for specific ACTS communities.

integrated campaign results

lower cost per lead

Cost per lead was routinely lower than industry averages

stronger event attendance

More than 3,000 prospects attended on-site events during the year

elevated occupancy

Occupancy levels showed measurable increase across ACTS communities

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