ACTS Integrated Marketing Case Study

GIVING
SENIORS
JOY OF
LIVING

BUILDING HIGHER OCCUPANCY FOR SENIOR LIVING COMMUNITIES

ACTS is America’s largest owner/operator of nonprofit continuing care retirement communities (CCRCs). Crosby helped ACTS reposition its communities in the Mid-Atlantic and Southeast, and increased occupancy by delivering qualified leads and unique sales support programs.

While most CCRC marketing focuses on lifestyle amenities, Crosby’s campaign highlights how ACTS long-term care gives residents greater peace of mind, which enables them to experience more joy of living.

PRACTICE AREAS

SERVICES

capturing the joy of being worry free

Print ads showcased the joy of living seniors feel when they have no worries about long-term care. Research revealed our best prospects are lifelong planners, so headlines applaud them for how their wise planning can now give them a stress-free life at ACTS.

capturing the joy of being worry free

using DRTV to drive inquiries

Crosby used Direct Response TV to tell the peace of mind/joy of living story and to generate leads for the 11 ACTS communities in Greater Philadelphia and Wilmington.

turning luncheons into leads

Crosby designed direct mail packages and self-mailers that generated new leads by inviting seniors to attend sales presentation luncheon events at ACTS communities.

nurturing prospects with educational programs

To help communities stay connected with prospects, Crosby conceived and promoted educational events that focused on financial security, downsizing, and health and wellness.