Military OneSource provides service members and their families with information and resources to help master military life. With 24/7 access by phone or online, our nation’s guardians have a trusted source for support and answers on health & well-being, financial readiness, family life and much more. But too many service members and their families were not taking advantage of this important resource. It was time to revive the Military OneSource brand.
Research showed that our military audience is strong and resilient. They accomplish incredible tasks every day. We created a new brand voice and visual identity to reflect that strength and represent the brand in a more emotional, authentic way.
What’s most important to service members and their spouses is their role as guardians of both country and their families. We captured that key motivator with the MilParent Power outreach campaign – helping military parents take their parenting skills to the next level.
Promotional posters and fliers help inform and connect with target audiences.
Engaging motion graphics bring the campaign to life.
All service branches (Army, Marines, Navy, Air Force) report more widespread use of campaign materials.
The size of the overall social media community has increased dramatically.
The MilTax campaign drove a 40% increase in web visits and a 21% increase in tax counseling sessions.
Let’s make a difference together.Contact Us