ART & SCIENCE
Quality Health Strategies and its subsidiaries, Delmarva Foundation, Health Integrity, and Quality Health Foundation had together realized more than 40 years of success. But the lack of a unified brand limited synergies and growth opportunities, particularly against larger competitors. Working with Crosby, a new corporate entity and brand identity was created: Qlarant. Our top-to-bottom rebranding approach delivered a unique positioning and messaging strategy, a new look and feel, and a fresh online presence, all with a unifying and innovative energy and personality.
Several hundred names were considered. One rose to the top: Qlarant. The new look and feel is driven by the brand’s pillars of Insight & Focus, People & Technology, Authenticity & Action, and Humanity & Passion. Everything works together to deliver one unified brand – across every platform and in every channel.
A launch video was created to introduce the new brand to employees, customers, prospects, partners, and stakeholders. It tells the story of Qlarant’s superior capabilities in quality improvement, fraud, waste and abuse, and data science and technology solutions.
Successfully consolidated four brands under the new Qlarant identity
Our launch campaign helped turn more than 500 Qlarant employees, across 27 states, into brand champions
Website visits are up 700% over the previous year and Qlarant receives three times more leads from the site
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