TRUSTED
CARE AND
SAGE ADVICE
FOR SENIORS

Going from zero to new brand in six months


The Charles County Nursing and Rehabilitation Center (CCNRC) Family of Care in Southern Maryland came to us with a 30-year history in the market, and big plans for growth. It also had a major challenge—a limiting name and little recognition of its breadth of senior services.

The nonprofit provider called on Crosby for a complete rebranding: a new name, positioning strategy, website, and a full range of marketing materials. Sagepoint Senior Living Services soon launched with great success.

SERVICES
icon-strategic-planning Digital Design & Development
icon-strategic-planning Formative Research & Strategic Planning
icon-strategic-planning Connection Planning
icon-strategic-planning Brand Development & Identity
icon-strategic-planning Social Media
icon-strategic-planning PR & Reputation Management

one memorable brand identity

The simple, memorable name and new brand identity supported the company’s positioning of “sage advice for every point in senior care.”

responsive new website and social media marketing

Within 90 days of the approval of the new name, we completed a website re-architect, design and build — featuring expanded content, capabilities and a responsive design for desktop, mobile, and tablet viewing. We also launched new social media channels.

telling the story with new collateral

We created a new “overview brochure,” along with individual brochures for each of Sagepoint’s five service lines.

taking Sagepoint to the community

Full-page ads with bump-outs, vehicle wraps, billboards, advertorials and e-blasts helped launch the new brand.

reassuring and reinvigorating key stakeholders

It was important that the community knew the same quality team was in charge. Sagepoint’s debut began with town hall-style presentations to employees, residents’ families, VIPs, and area business leaders.

rave reviews from our client

“From developing a new name, brand position and website, to implementing the internal and external launch,  Crosby’s strategic guidance and creativity were on point.  The positive reaction and results have exceeded our expectations.”

Bill Holman
President & CEO
Sagepoint Senior Living Services

Crosby Marketing
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