The Charles County Nursing and Rehabilitation Center (CCNRC) Family of Care in Southern Maryland came to us with a 30-year history in the market, and big plans for growth. It also had a major challenge—a limiting name and little recognition of its breadth of senior services.
The nonprofit provider called on Crosby for a complete rebranding: a new name, positioning strategy, website, and a full range of marketing materials. Sagepoint Senior Living Services soon launched with great success.
We created a new “overview brochure,” along with individual brochures for each of Sagepoint’s five service lines.
Full-page ads with bump-outs, vehicle wraps, billboards, advertorials and e-blasts helped launch the new brand.
It was important that the community knew the same quality team was in charge. Sagepoint’s debut began with town hall-style presentations to employees, residents’ families, VIPs, and area business leaders.
“From developing a new name, brand position and website, to implementing the internal and external launch, Crosby’s strategic guidance and creativity were on point. The positive reaction and results have exceeded our expectations.”
President & CEO
Sagepoint Senior Living Services
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