Crosby Marketing Communications has hired Christopher J. Gearon as Director, Editorial Services. He will oversee Crosby staff developing a wide range of web and social media content, op-eds, feature stories, white papers and specialized reports. This includes work for Military OneSource, the Department of Defense’s flagship digital services platform that supports service members and their families across the globe, as well as several agencies within the U.S. Department of Health & Human Services.
Gearon has more than 25 years of writing, content development and communications experience, working with organizations such as AARP, The Washington Post, the Agency for Healthcare Research & Quality, U.S. News & World Report, the Robert Wood Johnson Foundation and the Alliance of Community Health Plans. He previously operated his own communications consultancy and has deep expertise writing on health care and financial topics that span consumer, professional and policymaker audiences.
“We welcome Chris’s expertise to help guide our content creation services that span every media channel,” said Crosby President and CEO Raymond Crosby. “He has proven credentials in developing effective communications that educate and motivate behavior change, and making complex issues understandable for a wide range of audiences.”
Earlier in his career, Gearon was a writer for the American Hospital Association and a reporter at the Baltimore Business Journal. He holds a degree in journalism from Louisiana State University.
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes. The firm currently ranks #39 on O’Dwyer’s list of largest PR firms and is a Top 15 provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.
Crosby was named a Top Workplace by the Baltimore Sun in 2016 for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.