Carrie Dooher has joined Crosby Marketing Communications as a Senior Vice President, Senior Strategist in the firm’s Washington, D.C. office. She will lead national marketing and outreach programs for nonprofit organizations and federal agencies.
Dooher comes to Crosby from Ogilvy, where she was a Senior Vice President. For the past eight years, she led branding, recruitment and integrated marketing campaigns for clients, including the Peace Corps, Customs & Border Protection, Centers for Disease Control and Prevention, and Lupus Foundation. Prior to that, she was the Director of Trends & Consumer Insights at the International Food Information Council and Foundation, creating science-and evidence-based communications on health, food safety and nutrition. Her work has received several industry awards and recognition, including a Silver Anvil for Multicultural Public Relations.
“Carrie is a strong strategist who can help drive client programs forward from a brand vision and customer engagement perspective,” said President and CEO Raymond Crosby. “Her combination of nonprofit and federal government experience is tailor-made to support Crosby’s continued growth.”
Dooher began her career practicing law at two major Washington, D.C., law firms after earning her Juris Doctorate from the Georgetown University Law Center. She received her B.A. degree from the University of Michigan. She is a Fellow of the German Marshall Fund, a leadership development program to build transatlantic understanding and cooperation. She also serves as a Board Member of Northern Virginia Family Service, a human services organization providing financial, emotional and physical well-being to those in need, and several previous organizations, including the Y (YMCA) and Children’s International Art Outreach.
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #7 on PRWeek’s list of largest healthcare PR firms, #28 on O’Dwyer’s list of national PR agencies, and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.
Crosby was named a Top Workplace by The Washington Post in 2017 and 2018 for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.