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Crosby’s Healthcare Work Earns 18 Marketing Awards


Crosby Marketing Communications has won 18 awards in recent competitions honoring the best in healthcare marketing: the Aster Awards, Marketing Excellence Awards, and Healthcare Marketing Awards.

Crosby’s work for Kaiser Permanente of the Mid-Atlantic States won awards for “Don’t Flu Your Crew,” a multi-channel program promoting flu shots; a digital video introducing the Center for Total Health, and a corporate brochure.

Programs for the Health Resources and Services Administration, an agency of the U.S. Department of Health and Human Services, were honored for inspiring more Americans to register as organ donors. These included the #MadePossibleMonday social media campaign, a TV PSA featuring a teen ballet dancer/heart recipient, and the “Made Possible by an Organ Donor” campaign that included TV, print and billboard public service announcements.

Crosby’s award-winning work for Sagepoint Senior Living Services included creation of the nonprofit organization’s website, a campaign promoting its expanded rehabilitation services, and transit advertising.

Also earning awards were a brochure for St. Agnes Hospital promoting weight loss by bariatric surgery, as well as a magazine ad series promoting the behavioral-health services of The Retreat at Sheppard Pratt.

Several of these campaigns can be viewed on Crosby’s website, www.crosbymarketing.com.

“We’re proud to be recognized for the innovative ways we’re helping healthcare providers and federal agencies reach today’s consumer to improve lives and the greater public health,” said Denise Aube, Crosby Executive Vice President and Healthcare Practice Leader.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes.

The firm currently ranks #9 on O’Dwyer’s list of PR firms specializing in healthcare, and is a Top 15 provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.

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