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Crosby Names Rob Schnapp as Executive Creative Director


Crosby Marketing Communications announced today that Rob Schnapp, a nationally recognized creative leader, has been named its Executive Creative Director. He will lead a team of more than 30 creatives to develop integrated campaigns that drive meaningful change and marketplace impact for the firm’s health, nonprofit cause and federal government clients. He replaces Joel Machak, who recently retired after being Crosby’s ECD for 16 years.

Schnapp joins Crosby from Coyne PR, where he served as Executive Creative Director for eight years. Prior to that, he was an SVP, Creative Director at Young & Rubicam in New York for 12 years.

He has developed award-winning work for leading brands, including the iconic “Could’ve Had a V8” campaign and “The Snack That Smiles Back” for Pepperidge Farm Goldfish. He also created campaigns for the NFL Players Association, Humana, and social impact efforts for Breastcancer.org, Food Bank for New York City, Semper Five/Marine Raider Foundation, and United Negro College Fund.

“We conducted a national search to find the right leader to fit our purpose-driven mission and culture, and Rob rose to the top,” said President & CEO Raymond Crosby. “He has a blue chip background and collaborative spirit that will inspire everyone to take our creative work to even greater heights.”

“Crosby’s mission to Inspire Actions That Matter and help clients positively impact people’s lives is what drew me to this opportunity,” said Schnapp. “There’s a strong passion to help clients tell powerful stories and create meaningful work to promote important issues and causes.”

Schnapp’s work has been featured in Ad Age, Creativity, PRWeek, The New York Times, and The Wall Street Journal, and he is the former President of the New Jersey Ad Club. He also served as an Adjunct Professor at Montclair State University’s School of Media & Communications, where he taught ad concepting and copywriting.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. Named the 2021 North America Small PR Agency of the Year by PRovoke Media, Crosby ranks #19 on O’Dwyer’s list of national communications firms, and is a top provider on the GSA Professional Services Schedule. The firm has been a Washington Post Top Workplace for five consecutive years.

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