Crosby Marketing Communications has promoted two public relations professionals. Karin Siomporas has been promoted to Public Relations & Integration Supervisor and Sarah Goodling to Public Relations & Social Media Supervisor.
Siomporas joined Crosby in 2007 and has more than a decade of experience managing integrated marketing and PR programs for clients, including Kaiser Permanente, the Substance Abuse and Mental Health Services Administration (SAMHSA) and Agency for Healthcare Research and Quality (AHRQ). Siomporas also oversees management of all public relations and marketing activities for leading real estate developer Greenberg Gibbons. She holds a M.A. from Johns Hopkins University in Communication with a concentration in Corporate and Nonprofit Communications and a B.A. in English from the College of the Holy Cross. She serves on the board of the Public Relations Society of America’s Central Chesapeake Chapter.
Goodling is a seasoned communicator with more than 10 years of experience. She develops, implements and oversees strategic PR, public affairs and social media initiatives on behalf of nonprofit organizations and government agencies, most notably DAV (Disabled American Veterans) and Military OneSource. Goodling has a M.A. in Strategic Communication and Leadership from Seton Hall University and a B.S. in Corporate Communication from Central Pennsylvania College. She also serves on the board of the Central Chesapeake Chapter of the Public Relations Society of America.
“We’re proud to promote these two talented individuals,” said Gillian Pommerehn, Vice President, Public Relations and Reputation Management. “Their creative thinking and media skills result in impressive outcomes for our clients.”
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, and Nonprofits & Causes. The firm currently ranks #31 on O’Dwyer’s list of largest PR firms and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.
Crosby was also named a Top Workplace by The Baltimore Sun in 2016 for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.