RefuahHealth, an integrated health system that serves New York’s lower Hudson Valley region, has selected Crosby Marketing Communications for strategic communications support. Crosby will provide research, reputation management, and outreach programs to build greater awareness of RefuahHealth’s services, achievements and population health initiatives among patients, community leaders, and state and federal stakeholders.
RefuahHealth is a multi-site, federally-qualified community health center (FQHC) that serves a highly diverse population. During the COVID-19 pandemic, it has provided innovative programs to enhance the care and safety of its community, including using mobile units to screen those recovered from COVID-19 for antibodies that can help treat other patients, and opening a new birthing center to provide a safe, welcoming experience for low-risk mothers and their babies.
“Crosby is a great partner to help tell our powerful story of quality care and innovation and more effectively engage with our hard-working staff, patients, and key stakeholders,” said Chanie Sternberg, RefuahHealth Center’s President and CEO.
“We’re excited to help Refuah reframe its communications strategy to further elevate its brand and positive community impact,” said Crosby President and CEO Raymond Crosby. The firm works with clients including Kaiser Permanente, Shriners Hospitals for Children, the U.S. Department of Health & Human Services, Substance Abuse and Mental Health Services Administration, and CDC to promote programs that improve the lives of children, families, and communities across the country.
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #4 on PRWeek’s list of largest healthcare PR firms, #24 on O’Dwyer’s list of national PR agencies, and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby has also been named a Top Workplace by The Washington Post for four consecutive years.