Crosby Marketing Communications recently received two awards in the Bronze Anvil competition of the Public Relations Society of America. The prestigious awards program recognizes the nation’s best public relations tactics and campaigns.
Crosby was awarded the Bronze Anvil in the social media category for a Facebook campaign created for the Department of Health and Human Services’ Health Resources and Services Administration (HRSA). The campaign empowered the public to sign up to become organ donors and yielded a 200% increase of HRSA’s “Organdonor.gov” Facebook community. To learn more about Crosby’s work for HRSA, visit www.crosbymarketing.com/our-work/case-studies/hrsa/.
Crosby also won the Bronze Anvil of Commendation in the creative tactics category for DAV’s “Thank A Vet” initiative — a social media engagement campaign and web application that enabled people to honor veterans with a personalized video. The campaign, launched in celebration of Veterans Day, generated more than 2,200 personal videos in the four weeks leading up to the holiday. To learn more about Crosby’s work for DAV, visit www.crosbymarketing.com/our-work/case-studies/dav/.
“Getting people to sign up as organ donors and thank veterans for their service are the types of actions that fuel our work and our team’s passion,” said Raymond Crosby, president and CEO of Crosby. “We are honored to be recognized by PRSA for these innovative efforts that also make a positive impact.”
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government and Nonprofits & Causes. The company’s mission of Inspiring Actions That Matter™ helps clients positively impact people’s lives and contribute to the greater good.