Seasoned marketing strategist Mysba Regis has joined Crosby Marketing Communications as an Associate Vice President. She will help shape innovative branding and communication campaigns for Crosby clients, including the U.S. Preventive Services Task Force and the Peace Corps. For the Peace Corps, she is directing efforts to raise awareness and recruit more Volunteers among underrepresented populations, including Black, Hispanic, Native American, and LGBTQ communities.
Regis comes to Crosby with 16 years of experience leading marketing and PR initiatives, most recently as Director of Marketing and Strategic Growth at the Center for Innovative GYN. Prior to that, she was Director of Marketing & Communications for Children’s Inn at NIH, where she managed multi-channel communications to build awareness and support for its groundbreaking pediatric research and clinical care. Across a range of advocacy campaigns, Regis has worked to motivate change on important social issues, such as advocating for victims of human trafficking and addressing racial disparities in healthcare.
“Mysba is a seasoned strategic thinker with a passion for helping clients achieve their mission and marketing goals,” said agency President & CEO Raymond Crosby. “We look forward to tapping her insight and experience to help clients inspire behavior change and make a positive social impact.”
Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, and is a top provider on the GSA Professional Services Schedule (PSS). Crosby has also been named a Top Workplace by The Washington Post for five consecutive years.