Crosby Marketing Communications announced that Victoria Child has joined the firm as a Senior Vice President, Senior Strategist. She will lead strategic communications planning engagements for clients, including Military OneSource, the Department of Defense’s flagship digital services platform that supports service members and their families across the globe.
Most recently, Child was a Vice President, Strategy, for United Way Worldwide. Prior to that, she spent eight years at Abt Associates as a Senior Strategy and Communications Lead, where she oversaw branding and internal communications initiatives, as well as public health behavior-change campaigns for Global USAID contracts.
Earlier in her career, Child was a Vice President Account Director at Wunderman, working on health care and pharmaceutical brands. She has an MBA in Marketing from DePaul University and a B.A. in International Relations and Spanish from Michigan State University. She also holds a Community Emergency Response Team certification from FEMA.
“Victoria has deep experience working with global brands to spark behavior change and guide integrated marketing efforts across communications platforms,” said Raymond Crosby, President and CEO. “She will bring great passion and valued insights to our clients.”
Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #7 on PRWeek’s list of largest healthcare PR firms, #28 on O’Dwyer’s list of national PR agencies, and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.
Crosby was named a Top Workplace by The Washington Post in 2017 and 2018 for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.