THE SOCIAL IMPACT
The CRS Rice Bowl is a venerable Lenten tradition. Across America for more than 35 years, the bowls have arrived home to collect pocket change for donation. Our job was to better link the act of filling the bowl to the deeper meanings of Lenten sacrifice, while increasing engagement and donations.
Throughout the Lenten season, Catholics used the Rice Bowl materials and new website to live their faith and better connect to the positive global impacts of their personal sacrifices. The revamped and fully-integrated program hit the mark. By 2015, CRS exceeded its goal of doubling participation and revenue with over $11 million in donations through the program.
More than 13,400 parishes, schools, and faith communities participated.
The new CRS Rice Bowl program saw online donations increase 156% in the first year.
Increased donations to more than $11 million.
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