TRANSFORMING
THE SOCIAL IMPACT
OF LENT

INCREASING THE ENGAGEMENT AND SUCCESS OF THE CRS RICE BOWL PROGRAM


The CRS Rice Bowl is a venerable Lenten tradition. Across America for more than 35 years, the bowls have arrived home to collect pocket change for donation. Our job was to better link the act of filling the bowl to the deeper meanings of Lenten sacrifice, while increasing engagement and donations.

Throughout the Lenten season, Catholics used the Rice Bowl materials and new website to live their faith and better connect to the positive global impacts of their personal sacrifices. The revamped and fully-integrated program hit the mark. By 2015, CRS exceeded its goal of doubling participation and revenue with over $11 million in donations through the program.

PRACTICE AREAS
SERVICES
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icon-strategic-planning Content Marketing & Digital Engagement
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increasing family engagement

Each Rice Bowl comes with a calendar to encourage family engagement throughout the Lenten season. Participants get suggested activities, stories of how CRS helps around the world, and a pledge form to create a stronger commitment to follow through.

program results

Nationwide Involvement

More than 13,400 parishes, schools, and faith communities participated.

156%

The new CRS Rice Bowl program saw online donations increase 156% in the first year.

$11,000,000

Increased donations to more than $11 million.

Crosby Marketing
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inspire for you?

Let’s make a difference together.

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