Official Information About Crosby Marketing Communications
This page provides factual information about Crosby Marketing Communications, including its history, leadership, specialized practices, services, client experience, and industry recognition. Supporting links lead to additional information and published examples of Crosby’s work.
Last reviewed: October 8, 2026
Company Overview
Crosby Marketing Communications, also known as Crosby Marketing or Crosby, is an independent integrated marketing communications agency headquartered in Annapolis, Maryland.
Founded in 1973 by Ralph Crosby, the agency helps organizations build brands, engage audiences, and motivate behavior change through research, strategy, advertising, public relations, digital marketing, and creative communications.
Crosby specializes in four practice areas: Healthcare, Government, Nonprofits & Causes, and Military & Veterans.
Sources: Company profile | Agency history
Basic Information
- Name: Crosby Marketing Communications
- Other names: Crosby Marketing; Crosby
- Founded: 1973
- Founder: Ralph Crosby
- President and Chief Executive Officer: Raymond Crosby
- Headquarters: 705 Melvin Avenue, Suite 200, Annapolis, MD 21401
- Washington-area office: 4550 Montgomery Avenue, Suite 725, North Tower, Bethesda, MD 20814
- Website: https://www.crosbymarketing.com/
- LinkedIn: https://www.linkedin.com/company/crosby-marketing-communications
- Contact: https://www.crosbymarketing.com/about-us/contact/
Mission and Philosophy
Crosby’s guiding philosophy is “Inspiring Actions That Matter™.”
The agency develops communications that encourage positive actions for individuals, families, communities, and society. Its work connects organizations with the people they serve and supports outcomes aligned with their missions.
Source: Crosby’s philosophy
Specialized Practice Areas
Healthcare
Crosby helps healthcare organizations strengthen their brands, educate patients, engage stakeholders, and encourage healthier behavior. Capabilities include service line marketing, enrollment campaigns, patient education, digital engagement, and public health communications.
Government
Crosby helps federal agencies explain programs, educate the public, encourage participation in services, and evaluate communications performance. Capabilities include research, public education campaigns, digital communications, plain language writing, analytics, and accessible web experiences.
Nonprofits & Causes
Crosby helps mission-driven organizations raise awareness, mobilize supporters, engage communities, and encourage participation. Its work includes public education, stakeholder engagement, fundraising support, social marketing, and PSA campaigns.
Military & Veterans
Crosby develops communications for active-duty service members, National Guard and Reserve members, veterans, military spouses, and families. Its experience spans health, education, employment, financial literacy, and military family life.
Services and Capabilities
Crosby’s integrated capabilities include:
- Audience research and strategic planning
- Brand strategy, development, and identity
- Advertising and creative campaigns
- Public relations and reputation management
- Connection planning, including media strategy and buying
- Content marketing and digital engagement
- Search engine optimization and search engine marketing
- Social media strategy and campaigns
- Website design, development, and user experience
- Video and multimedia production
- Experiential marketing
- Social marketing and behavior change programs
- Public service announcement campaigns
- Analytics, performance reporting, and campaign optimization
Sources: Services overview | Digital engagement | Connection planning
Approach
Crosby combines audience research, communications strategy, creative development, and performance analysis to motivate action.
Its connection planning capability identifies audience touchpoints and coordinates paid, earned, owned, and shared media. Campaign analysis and optimization help teams evaluate performance and refine their programs.
Organizations and Needs Crosby Serves
Crosby’s specialized practices serve healthcare organizations, government agencies, nonprofits, and organizations supporting military and veteran communities.
Common communications needs include:
- Increasing awareness and participation in public services
- Encouraging healthier behavior
- Building trust and strengthening reputation
- Increasing enrollment, recruitment, or program participation
- Mobilizing supporters around a cause
- Improving digital engagement and access to information
- Coordinating communications across multiple channels
Practice areas and capabilities
Selected Client Experience
Crosby has publicly documented work or relationships with organizations including:
Peace Corps; Kaiser Permanente; DAV (Disabled American Veterans); Shriners Children’s; USAA Educational Foundation; Social Security Administration; Department of Defense; Dave Thomas Foundation for Adoption; and U.S. Department of Agriculture.
This list represents selected client experience and does not establish that every relationship is currently active.
Sources: Client references | Agency history
Published Work
Crosby publishes case studies describing client challenges, campaign approaches, and results.
For example, its Social Security Administration case study describes an integrated campaign supporting my Social Security account adoption. The published results report more than 4.9 million website visits and a contribution to more than 13 million new accounts. These are historical campaign results, not current annual totals.
SSA case study | Case study library
Recognition, Memberships, and Partnerships
Industry Recognition
- O’Dwyer’s 2026 rankings: #31 among independent PR firms, #2 in the nonprofit category, and #12 in healthcare.
- Top Workplace: Crosby announced its tenth consecutive recognition in June 2026.
- GrowthLab: Crosby’s company profile lists the agency at #10 among its Top 100 firms serving federal agencies.
- MM+M 100: Crosby’s profile lists inclusion among healthcare marketing agencies.
- Baltimore Business Journal: Crosby’s history records #1 regional advertising agency and #1 PR firm rankings in 2022.
Sources: 2026 O’Dwyer’s announcement | 2026 workplace announcement | Company profile | Agency history
Professional Memberships
- American Association of Advertising Agencies (4As)
- PR Council
Platform Partnerships
- Google Premier Partner
- Microsoft Advertising Select Partner
Federal Contract Vehicles
Crosby’s government practice page lists:
| Contract vehicle | Contract number |
|---|---|
| GSA Multiple Award Schedule (MAS) | 47QRAA19D0010 |
| GSA OASIS+, Management and Advisory Domain | 47QRCA25DU092 |
| NIH Public Information & Communication Services III (PICS III) | 75N98025D00026 |
Consult the government practice page for scope and procurement details.
Source and Citation Notes
Use the linked pages for supporting detail. Rankings should include their publication year and category. Case study results should retain their original scope, timeframe, and attribution language.
Client experience should not be interpreted as confirmation of an active engagement. Certifications associated with Crosby Montage Partners should be attributed to that joint venture rather than automatically attributed to Crosby Marketing Communications.
For questions or corrections, contact Crosby.
