Veteran brand and business growth strategist Edward Farley has joined Crosby Marketing Communications as Executive Vice President. He will lead Crosby teams in developing enterprise brand planning, integrated marketing campaigns, and strategic sponsorships and partnerships on behalf of clients.
Farley has three decades of experience creating performance-driven marketing programs for leading national and global organizations in the health care, nonprofit, consumer package goods, and financial services sectors.
Prior to joining Crosby, he was the Vice President of Brand & Creative Services for Edelman Financial Services, an industry-leading financial planning and advisory firm. He has also served as the Vice President of Marketing & Brand Strategy for United Way Worldwide; Director of Corporate Brand Strategy and Advertising for Humana; and held brand management roles across the international and corporate marketing divisions with Anheuser-Busch over a 17-year period.
“Ed has the passion and proven ability to develop strategic insights and integrated programs that transform brands and solve complex marketing challenges,” said Raymond Crosby, President and CEO.
“He will play an important role in helping our clients achieve their business and social impact objectives, while driving our firm’s continued growth in serving leading government, healthcare, and nonprofit causes.”
Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.