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Crosby Promotes Three to Vice President


To support a growing portfolio of federal agencies and healthcare clients, Crosby Marketing Communications has announced the promotion of three executives to the position of vice president.

  • As Vice President, Strategist, Gabrielle Weber oversees the strategic development of large-scale public health outreach and community programs for clients including the U.S. Department of Health and Human Services and the Agency for Healthcare Research and Quality. Weber, who hold the Masters in Public Health designation, has been with Crosby since 2015.
  • In her role as Vice President, Integration Management, Kelly Heritage helps lead comprehensive communications programs for the Department of Defense’s Military OneSource program and Milspouse Money Mission, a program sponsored by the USAA Educational Foundation. Since joining Crosby in 2017, Heritage has supported strategic outreach and engagement campaigns that help service members, military spouses and their families around the world connect with the resources and support they need.
  • Promoted to Vice President of Accounting, Shannon Benil oversees the firm’s financial management functions. Benil has supported Crosby’s fiscal operations for nearly two decades.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

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