Crosby Marketing Communications has won a $1.9 million contract to provide strategic communications to promote Telehealth.HHS.gov, a federal resource to support the integration of telehealth services into the standard of care.
The Telehealth.HHS.gov website provides health care professionals, researchers, and states with the latest on telehealth best practices, policies, research, interstate licensure, broadband, funding opportunities, and events. Telehealth.HHS.gov also provides patients and consumers with helpful information about accessing and getting the most out of telehealth visits. The website was created by the U.S. Department of Health and Human Services (HHS)’s Health Resources and Services Administration (HRSA).
Crosby won the initial contract to support HRSA when it launched the Telehealth.HHS.gov website at the start of the COVID-19 pandemic. In this new contract, Crosby will conduct formative research and create an integrated marketing campaign to further drive greater awareness, visits, and engagement with the site.
”Since the pandemic, Telehealth.HHS.gov has been a critical resource to promote telehealth’s ability to increase access to quality care, including for rural and underserved populations who have more limited options for medical services,” said Crosby CEO and President Raymond Crosby. “We’re excited to continue working with HRSA as the adoption and efficacy of telehealth services and technologies continues to grow.”
HRSA programs provide equitable health care to the highest-need communities. This includes people with HIV, pregnant people, mothers and their families, and those otherwise unable to access quality health care. HRSA also supports the training of health professionals, the distribution of health care providers to areas where they are needed most, and improvements in health care delivery.
Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.