Sven Reigle has joined Crosby Marketing Communications in the newly created position of Vice President of Data Science & Performance Marketing. He will be a catalyst to accelerate the firm’s use of data science, artificial intelligence, attribution modeling, and marketing automation to optimize the results of client programs.
For the past decade, Reigle held senior-level roles with Google and Twitter, with a focus on serving federal government and nonprofit advocacy clients. He led Google’s work on the $70 million 2020 Census campaign, $20 million in paid search for COVID campaigns on behalf of the Department of Health & Human Services, and influencer and creator partnerships for the National Pork Board. Prior to that, he spent four years at Twitter.
“Sven will help us drive greater innovation in using data streams, AI technologies and predictive modeling strategies,” said Crosby President & CEO Raymond Crosby. “From creative testing to media optimization to integrated program measurement, we’re unlocking new opportunities to deliver stronger marketing performance.”
Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.