Crosby Marketing Communications took top honors in the 2022 Public Relations Society of America’s (PRSA) Best in Maryland competition for its work with the Department of Defense’s Military OneSource program, promoting the well-being of active-duty service members and their families across the globe.

Crosby won Best in Show for its work to support military families with special needs. The Exceptional Family Member Program (EFMP) campaign was designed to focus on the unique needs of these families by providing digital tools and outreach that make it easier to access services, while creating a more user-friendly experience. The award is the top public relations honor in the state and is given for the most outstanding work entered in the competition.

Two additional Military OneSource programs took awards:

• “United to End Domestic Abuse,” a month-long communications campaign held during Domestic Violence Awareness Month in October 2021. The campaign used outreach on and off military installations to raise awareness that preventing and responding to domestic abuse is a responsibility shared by the entire military community.
• The “Re the We” relationships campaign, which encourages couples and single service members to strengthen their relationships with themselves and others while normalizing getting help for challenges. The program provided tools to help military community members rekindle, retool and repair their relationships.

Sponsored by the Maryland Chapter of the PRSA, the annual Best in Maryland awards honors public relations practitioners in the state who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

To further strengthen its strategic consulting capabilities, Crosby Marketing Communications has added Donna Merz Cargas as Vice President, Senior Strategist. It also promoted Chris Coelho to Vice President, Digital Marketing.

Cargas will support Crosby’s growing body of work to promote the Department of Defense’s Military OneSource program, which provides quality-of-life support and resources to service members and their families across the globe. She will lead communications planning for the Exceptional Military Family Program, the Office of Special Needs, Child, Youth and Family, Relocation and Deployment, and various events that celebrate the military community.

Cargas has more than 30 years of brand building and strategic communications experience in both the government and private sector. Most recently, as Communications Director at Breck Inc., she supported the Cybersecurity and Infrastructure Security Agency to help build public/private stakeholder engagement, develop campaigns for state and local election officials, and foster public awareness of misinformation. Prior to this, she served as Communications Lead at JPI, supporting internal and external audience engagement programs for the Department of Homeland Security.

Coelho, a Crosby team member since 2019, was promoted to Vice President, Digital Marketing. He guides digital strategy for clients including the Social Security Administration, Peace Corps and the U.S. Department of Health and Human Services. He also develops integrated strategies for content marketing, social media, search engine optimization, email marketing and alignment of cross-channel messaging that drive higher performance.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Crosby Marketing Communications has promoted Gillian Pommerehn and Carrie Dooher to Executive Vice President.

Pommerehn will serve as Executive Vice President, PR & Reputation Management. As the firm’s chief public relations strategist for the past 15 years, she leads a seasoned team of professionals implementing innovative media relations and crisis communications programs across Crosby’s practice areas. She also oversees national awareness campaigns that help shape attitudes, inspire behavior change, and motivate action for clients that include DAV (Disabled American Veterans) and the U.S. Department of Agriculture. She leads the firm’s promotional activities, staff events and community outreach programs that strengthen Crosby’s culture of Inspiring Actions That Matter™.

A Crosby team member for four years, Dooher has been promoted to Executive Vice President, Senior Strategist.  She leads Crosby’s partnership with the Peace Corps, overseeing teams that drive branding and a comprehensive integrated marketing campaign to build awareness and increase volunteer applications. She also strategically guides national integrated marketing and behavior-change campaigns for the U.S. Department of Health and Human Services, CDC and Substance Abuse and Mental Health Administration that engage professional stakeholder groups and diverse consumer audiences.

“Gillian and Carrie are trusted counselors, and both exemplify the type of purpose and passion Crosby brings to helping clients improve their business and social impact,” said Crosby President and CEO Raymond Crosby. “They are strong leaders who will be instrumental in our continued growth.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Crosby Marketing Communications has been ranked as the region’s #1 largest advertising agency and #1 PR firm by the Baltimore Business Journal.

The rankings are based on Crosby’s revenue growth and team size, which now numbers 112 marketing professionals. With offices in Annapolis and Washington, D.C., the firm’s client roster includes leading organizations such as Peace Corps, Shriners Hospitals for Children, Kaiser Permanente, DAV (Disabled American Veterans), the U.S. Department of Health & Human Services and Department of Defense.

“Earning this #1 ranking is the culmination of years of hard work and constant innovation,” said Raymond Crosby, President and CEO of Crosby. “Our mission of Inspiring Actions That Matter™ guides our work and motivates our talented staff to produce exceptional marketing results and real social impact for our clients.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Continuing a decade-long tradition, Crosby Marketing Communications recently held its tenth annual Inspiring Actions That Matter™ Day of Service. Since the program’s start in 2013, the firm has donated a total of 4,012 hours of employee time and $141,600 to support local nonprofits and charities.

This year, 102 Crosby employees spent the day working with two local charities, performing 612 hours of volunteer service, and the firm donated $5,000 to each organization for a total of $10,000. The charities were:

• Light House in Anne Arundel County helps rebuilds people’s lives by providing shelter and services to prevent homelessness and empower people as they transition toward employment, housing and self-sufficiency. Crosby’s work included serving hot lunches, adding encouraging notes to donated winter socks, creating and delivering “Rocks of Hope and Kindness,” and yardwork.
• Second Chance in Baltimore retrains and creates employment for displaced and unemployed workers by repurposing reclaimed building materials and then selling them. Crosby helped prepare lumber for reuse, cleaned artwork and furniture for sale, sorted books and prepared merchandise for pricing.

“Our company mission is Inspiring Actions That Matter™,” said agency President and CEO Raymond Crosby. “One of the ways we live this mission is through our annual day of service. We’re proud that in the past 10 years we have supported dozens of local nonprofits that do a tremendous job of helping people in need throughout the communities where we live and work.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Crosby Marketing Communications, one of the country’s leading healthcare advertising and PR firms, has been named to MM+M’s Agency 100 for the second consecutive year. Crosby placed #69 on the list, which ranks North America’s 100 largest and most successful healthcare marketing agencies.

MM+M (Medical Marketing and Media) provides coverage of breaking industry news and analysis for an executive audience who work in pharma, medical device, diagnostics and greater healthcare marketing. The Agency 100 is part of MM+M’s annual industry report, which includes a profile of Crosby and other listed firms.

“Being selected for the MM+M Agency 100 list is a real badge of honor that reflects our healthcare marketing expertise,” said Raymond Crosby, President and CEO of Crosby. “We are enormously proud that our work is helping to improve the health and quality of life of so many people in this country.” Crosby’s healthcare clients include Kaiser Permanente, Shriners Hospitals for Children, RefuahHealth, U.S. Department of Health and Human Services, the CDC, U.S. Preventive Services Task Force, and National Institute on Aging.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #10 on O’Dwyer’s list of national healthcare communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Crosby Marketing Communications has won four awards in the 43rd annual Telly Awards, which showcases the best work created within television and video.

Chosen from among 12,000 entries this year, winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers around the world. Crosby was honored for:

• “Coping? How’s It Going?” in the Social Media Video – Fully Animated Piece category. Produced for the Military OneSource program of the Department of Defense, the video promotes counseling programs that help service members and their families cope with challenging situations.
• The “Everything I Could” TV PSA produced for the COVID-19 campaign of the Santa Clara County, California, Public Health Department. The PSA won in the Regional TV – Public Interest/Awareness category and features county residents who encourage others to do all they can to prevent the spread of the coronavirus.
• “Like a MilSpouse” in the Social Video – Culture & Lifestyle category. Created for Military OneSource, the video recognizes the contributions spouses make to the military community and salutes their courage, strength and resiliency.
• “Military Funeral Honors: Hero’s Grace,” a video produced for Military OneSource, in the Social Video – Education & Discovery category. It presents a moving tribute to those who have served their country and provides an overview of funeral military honors for funeral planners.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

For the third time, The Daily Record has named Raymond Crosby, President and CEO of Crosby Marketing Communications, as an “Influential Marylander.” He is one of 53 Marylanders recognized this year by the publication’s editors for outstanding accomplishments in their professions and leadership in their communities.

Honored in the Communications category, Crosby also joins the Daily Record’s “Circle of Influence,” an elite group of leaders who have received the award three times. The Daily Record has conducted the Influential Marylanders program since 2007 to recognize those who have made significant impacts in their field and continue to be leaders in the state.

“It’s an honor to be chosen again by The Daily Record to be among this elite group of business and civic leaders,” said Crosby. “I’m extremely proud to lead a talented team of marketing professionals who are deeply committed to our clients’ success and giving back to our community.”

“The 2022 Influential Marylanders are, quite simply, inspirational,” said Suzanne Fischer-Huettner, senior group publisher of The Daily Record. “Their hard work and dedication to their fields have changed the landscape of Maryland through their extraordinary efforts. They make a difference in communities throughout the state every day.”

Raymond Crosby leads a rapidly growing marketing communications firm that continues to thrive after nearly 50 years. His approach to business is embodied in the company’s mission of Inspiring Actions That Matter™ — seeking out clients that work for the greater good of individuals, communities and the nation. He also ensures that the company’s mission is put into practice through staff volunteer programs and more than $300,000 in annual charitable donations. Additionally, Crosby serves on the Council of Governors for the Mid-Atlantic Region of the American Association of Advertising Agencies (4As).

Crosby Marketing Communications provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Crosby Marketing Communications has won four healthcare marketing awards, including three Golds, in the annual Aster Awards.

Now in its 20^th year, the Aster Awards recognize outstanding excellence in advertising, marketing and communications. Crosby’s winning entries were selected from among more than 2,500 nationwide for their outstanding creativity, message effectiveness and consumer appeal. Crosby received these honors:

• Gold Aster for the “Everything We Could” TV PSA produced for the Santa Clara County, California, Public Health Department. The PSA features county residents and encourages people to do everything they can to prevent the spread of the coronavirus.
• Gold Aster for a COVID-19 prevention radio PSA, also for the Santa Clara County, California, Public Health Department.
• Gold Aster for the “Chill Drills” mobile app created for the Military OneSource program of the Department of Defense.  The app gives service members and their families access to tips and simple exercises to cope with the stresses of military life.
• Bronze Aster for a social media series produced for the Department of Health and Human Services that addressed issues of self-care and women’s health.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.

Madeleine Stern, a Broadneck High School senior, has received the 2022 Crosby Marketing & Media Studies Scholarship. The $5,000 award is given each year through the Scholarships for Scholars program to a high school senior who has displayed the attributes and academic rigor necessary to excel in the fields of marketing or media.

“Madeleine has demonstrated a flair for writing and journalism, and she is building a reputation as a literary social activist,” said Raymond Crosby, President and CEO of Crosby Marketing. “We are proud that this scholarship will help her take the next step to prepare for her chosen career.”

Stern will study journalism and Spanish at Northwestern University starting in the fall.

The founder and manager of “Real and Relatable Blog,” she is also the creator of prize-winning videos and the recipient of awards from the Anne Arundel County Literacy Chapter. Active in exposing and combating anti-Semitism, she spoke at a 2021 global summit on the subject, where her prize-winning video, which features 30 teenagers from 14 different countries, was viewed by people around the world. Her writings, speeches and video presentations have won her multiple awards from the D.C. Council’s B’nai B’rith Youth Organization. She plans to use her skills to speak out against racially motivated hatred, wherever it’s directed.

Scholarships for Scholars, Inc., awards scholarships annually to graduating high school seniors who are Anne Arundel County residents, have demonstrated exceptional abilities in specific disciplines, and have contributed to their schools and to the community at large.

With headquarters in Annapolis, Crosby Marketing provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for six consecutive years.