Crosby Marketing Communications has won two awards in the Silver and Bronze Anvil competition of the Public Relations Society of America. One of the most prestigious awards programs in the communications industry, the Anvils honor public relations campaigns and high-level tactics that address communications challenges with outstanding skill and creativity.

Crosby received a Silver Anvil Award for “Victories for Veterans,” a national public education campaign created for DAV (Disabled American Veterans), a leading nonprofit that provides vital support to more than one million veterans each year. The “Victories for Veterans” campaign includes TV, radio and out-of-home PSAs that showcase inspiring stories of veterans who overcame challenges with help from DAV. In 2023, the PSAs generated more than $100 million in donated media.

Crosby won a Bronze Anvil Award for developing the new USAA Educational Foundation website USAAEF.org. The website offers comprehensive, free financial education resources to help members of the military community make smarter money decisions to achieve financial success and freedom. An accompanying launch campaign increased monthly web sessions by 1,249% over the previous year.

“We’re thrilled to have our work recognized in this elite national competition,” said Crosby President & CEO Raymond Crosby. “They are great examples of how we help our clients positively impact people’s lives and contribute to the greater good.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Communications has won five first-place awards in the 2024 Best in Maryland competition held by the Maryland Chapter of the Public Relations Society of America.

The Best in Maryland Awards are presented annually to honor public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness. Crosby was honored for these programs:

• “Bold Invitation” integrated marketing campaign that inspired diverse new audiences to discover how they can volunteer with the Peace Corps and serve a greater purpose in the world.
• “Bold Invitation” video, the centerpiece of the Peace Corps’ recruitment campaign, which showcased its unique immersive and collaborative approach to international development and passionate network of Volunteers who serve boldly across the globe.
• “Victories for Veterans PSAs,” a national awareness campaign for DAV (Disabled American Veterans), a leading veterans service organization, that features inspiring stories of veterans who have overcome challenges with the support of DAV.
• U.S. Preventive Services Taskforce media relations campaign promoting a new national  recommendation on screening for breast cancer, including a full suite of media materials and press activities.
• The USAA Educational Foundation website, a comprehensive resource that helps members of the military community make smarter money decisions leading to financial success and freedom.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Communications has joined the elite ranks of the nation’s top 25 public relations agencies, rising to #22 on O’Dwyer’s Magazine’s 2024 list of National Public Relations Firms. Crosby is also ranked #10 among Healthcare PR firms.

The annual rankings of independent PR firms, produced by one of the industry’s most respected trade publications, are based on detailed financial information submitted by companies and verified by their accounting firms. Crosby’s jump in the rankings followed 20.1% revenue growth in 2023.

“We’re excited to continue rising in the ranks of top strategic communications firms in the country,” said Raymond Crosby, President and CEO of Crosby. “Our expanded digital, content creation and performance marketing capabilities significantly contributed to our growth and a record-breaking year, and we anticipate continuing that trajectory in 2024.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Communications (Crosby) has launched the “More Donors, More Hope” campaign on behalf of the Health Resources and Services Administration (HRSA). The national effort, which launched this April for Donate Life Month, calls on audiences of all races and ethnicities to learn more about organ donation and sign up as organ, eye, and tissue donors. This campaign was funded through a contract with HRSA which operates the nation’s organ transplant system, the Organ Procurement and Transplantation Network (OPTN).

The centerpiece of the inspiring campaign is a TV PSA that tells the heartwarming story of a little boy who tries to help his sick mother who needs a kidney transplant the best way he knows how. He gathers his crayons and creates a hand-drawn flyer, and along with his older brother, heads out into his neighborhood to spread the message that his mother needs an organ donor. Filmed throughout Brooklyn, NY, the spot culminates in an emotional scene in Sunset Park where the boy wins over a group of chess players. Crosby worked with a bilingual director and cast to create the spot in English and Spanish.

“Every day, patients on the transplant waiting list and their families are hoping to get the call that will change their life,” said Raymond Crosby, President and CEO of Crosby. “We’re proud to support HRSA on this campaign to help mobilize diverse audiences about the amazing gifts they could give by registering as an organ donor.”

More than half of the people on transplant waiting lists are people of color, so increasing the diversity among registered organ donors will give more patients a better chance at a match. While race and ethnicity are never a factor in the matching process, donors and recipients who share a racial or ethnic background are more likely to have compatible blood and tissue types.

Using robust audience research and message testing as the foundation, the multimedia effort includes:

• Inspiring TV, out-of-home, and print PSAs
• Educational materials including an animated video and infographic
• Digital and social ads across national and niche platforms that drive audiences to the organdonor.gov and donaciondeorganos.gov websites

Crosby collaborated with HRSA’s Division of Transplantation, Hispanic audience experts from the Hispanic Communications Network (HCN), and production company SLMBR PRTY on the campaign.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #22 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Award-winning creative director Alison Hammer has joined Crosby Marketing Communications as a Senior Vice President. Hammer will help lead Crosby creative teams in developing impactful campaigns for health care organizations, federal agencies and nonprofit causes.

Hammer has a 20-year track record as a creative lead and copywriter, most recently serving as Senior VP Creative Director in FCB’s Chicago office, where she led creative work for Cox Business, NextEra Energy, and Prestige Healthcare. Her career also includes stints at top agencies including OKRP, Mullen and MARC USA.

Her portfolio includes work for Today’s Military, a “buzzed driving” PSA effort for the Ad Council and the acclaimed “Live From The Library” campaign for the Chicago Public Library. She also helped create impactful campaigns for leading brands such as Rite Aid, Verisign and Kimberly Clark. Her work has been recognized with premier awards from The One Show, Cannes Lions, Effie Awards and the D&AD Awards.

Hammer is also an accomplished author of women’s fiction. Her novels include You and Me and Us, Little Pieces of Me, and The Beach Trap.

“After conducting a national search, we are thrilled to have Alison join our team,” said Raymond Crosby, CEO & President. “Her outstanding creative talent and leadership skills will play an important role in helping our clients achieve their business and social impact objectives, while driving our firm’s continued growth.”

Hammer joins Crosby’s well-seasoned group of creative professionals with a national reputation for work that shapes attitudes, inspires behavior change, and motivates action. Since 2020, the firm has been recognized with 77 industry awards for clients such as the Department of Defense, USDA, Kaiser Permanente, DAV (Disabled American Veterans) and Shriners Hospitals for Children.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Communications has announced its latest group of six Anne Arundel Community College students to participate in the Crosby Marketing Scholars Program. Started in 2022, the $100,000 scholarship program seeks to create greater opportunities for students from all backgrounds to pursue degrees and future careers in the advertising and public relations field.

Scholarship recipients for the 2023-2024 academic year are:

• Chyna Cid, a graduate of Meade Senior High School whose career goal is to become a graphic design entrepreneur.
• Jeffrey Hopper, an Air National Guard veteran with dreams of starting his own marketing and design firm.
• Christina Ahn: With experience designing jewelry, she wants to open her own small business.
• Melissa Wiggington, a graduate of Glen Burnie High School who wants to create animation for major film studios.
• Krystal Harrison: Returning to school after working in healthcare, her professional goal is to help athletes market themselves to colleges or professional teams.
• Tyrone J. Majors, Jr, a graduate of Annapolis High School. He is preparing for a career in website design.

Each year, the Crosby Marketing Scholars Program offers AACC students a two-year scholarship providing financial support to pursue studies related to Marketing, Public Relations, Graphic Design, Multimedia/Video Production and Web Design. Students also receive ongoing guidance from AACC professors and are paired with a Crosby staff member who provides mentoring and career advice. At the end of a student’s two-year participation in the program, they will be offered a summer internship at Crosby to gain added experience.

“The scholarship program reflects our deep commitment to help bring more professionals into the marketing and advertising field,” said President & CEO Raymond Crosby. “We aim to strengthen our industry by inspiring new talent and voices who reflect the growing diversity of our country and our community.”

AACC students interested in applying for the Crosby Marketing Scholars Program should visit the scholarship page on the AACC website.

Crosby Marketing Communications recently used its annual Inspiring Actions That Matter™ Day of Service to help transform the Boys & Girls Club of Annapolis & Anne Arundel County’s (BGCAA) headquarters to make it more welcoming, fun, and functional for the children it serves.

“Our company’s mission of Inspiring Actions That Matter™ truly came to life at the Boys & Girls Club,” said President and CEO Raymond Crosby. “The Club is a safe haven for hundreds of local young people every day, and our team was passionate about making it an even more nurturing place for years to come.”

Crosby’s 115 employees spent a combined 600 hours working throughout the Club’s building and grounds. The company also donated nearly $20,000 in supplies and furniture for the day-long project that included refreshing the entrance and lobby, activity and game room, teen hangout, and art classroom. Team members hung colorful wall murals, added decorative artwork, touched up painting, replaced an assortment of furniture, created reading nooks, enhanced gaming systems, installed new tables and chairs, and conducted a deep clean of the entire facility.

In addition to the inside work, Crosby planted new bushes and flowers around the building and playground, mulched flower beds, finished and installed picnic tables, and painted and hung bird houses.

“We are grateful to the Crosby team for beautifying and enhancing the Boys & Girls Club in so many incredible ways — their generosity and creativity has been amazing,” said Club Director Brittany Mason. “Crosby is a long-time supporter and the kind of partner our Club relies on to continue the important work we do in the community.”

Since Crosby’s day of service started in 2013, the firm has donated more than 4,700 hours of staff time and $161,600 to support local nonprofits and charities.

The Boys & Girls Clubs of Annapolis & Anne Arundel County works to inspire and enable all young people, especially those in most need, to reach their full potential as productive, responsible, and caring citizens. With seven Clubhouses in the county, BGCAA serves more than 1,200 young people every year through membership and community outreach. The Clubs also provide affordable care for youth ages 6-18 during school hours and when school is out.

Crosby Marketing Communications provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

For the second consecutive year, Crosby Marketing Communications has been ranked the region’s #1 largest advertising agency and #1 PR firm by the Baltimore Business Journal.

The rankings are based on Crosby’s revenue growth and team size, which now numbers 115 marketing professionals. With offices in Annapolis and Washington, D.C., the firm’s client roster includes leading organizations such as Peace Corps, Shriners Hospitals for Children, Kaiser Permanente, DAV (Disabled American Veterans), the U.S. Department of Health & Human Services, Department of Defense, and USAA Educational Foundation.

“Earning these #1 rankings two years in a row is a tribute to our entire team’s dedication and innovation,” said Raymond Crosby, President and CEO of Crosby. “Our mission of Inspiring Actions That Matter™ has driven strong growth while helping our clients make a positive impact on the customers and communities they serve.”

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms, is a top provider on the GSA Professional Services Schedule, and is a Google Premier Partner. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Communications has won three Gold awards in the annual Aster Awards program for marketing campaigns conducted on behalf of the Health Resources & Services Administration (HRSA), a federal agency within the U.S. Department of Health and Human Services.

Now in its 21st year, the Aster Awards recognize outstanding creativity and professionalism in healthcare advertising, marketing, and communications. Crosby was honored for these programs:

A Gold award for “Dónalos” (Donate That) in the Multilingual Advertising series. Created for the OrganDonor.gov program of HRSA’s Division of Transplantation, the animated, Spanish-language PSA encourages people to register to become organ donors.

Two Gold awards for HRSA’s Telehealth.HHS.gov program, which encourages patients and providers to use telehealth best practices that improve care:

• “Power Up Your Telehealth” web ads and videos series in the Telemedicine category.
• “Power Up Your Telehealth” aminated banner ads in the Website Advertising category.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.

Crosby Marketing Communications has won three awards, including two Golds, in the 2023 Healthcare Advertising Awards.

Now in its 40^th year, the competition is the nation’s largest for healthcare advertising programs, attracting more than 4,300 entries in 2023. Crosby was honored for these campaigns:

Two Gold awards for marketing for the Health Resources and Services Administration (HRSA):

• “Donate That” in the Digital Video category, produced for the OrganDonor.gov program. The animated PSA encourages people to sign up to become organ donors.
• “Power Up Your Health” in the Social Media Content category. Created for HRSA’s Telehealth.HHS.gov program, the campaign shows patients and providers how using telehealth can empower their healthcare and medical practices.

A Merit award for “Blue Cross and Blue Shield of Vermont” in the Television Advertising category. The ad promotes the insurer’s strong connection and dedication to the health of Vermonters.

Crosby provides integrated advertising, public relations, social media, and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes, and Military & Veterans. The firm ranks #27 on O’Dwyer’s list of national communications firms and is a top provider on the GSA Professional Services Schedule. Crosby was named Small Agency of the Year by PRovoke Media in 2021 and has been a Washington Post Top Workplace for seven consecutive years.