Crosby Marketing Communications has announced the promotions of Lydia Whiteford and Kirsten Bannan to Social Media Manager.

As Social Media Managers, Whiteford and Bannan handle community management and engagement for Military OneSource, the Department of Defense’s flagship digital services platform that supports service members and their families across the globe. They are part of a team that develops, curates and publishes more than 500 pieces of new content each month for multiple websites, e-newsletters and 10 social media platforms. Additionally, Whiteford manages social content for Crosby’s U.S. Department of Agriculture account.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #1 on the Washington Business Journal’s list of largest ad agencies in the region, #4 on PRWeek’s list of healthcare PR firms and #24 on O’Dwyer’s list of national communications firms. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. The company has been named a Top Workplace by The Washington Post for four consecutive years.

Crosby Marketing Communications has announced the promotions of Andrea Terry to Associate Vice President, Integration Management, and Caroline Morelock to Senior Integration Manager.

Terry has more than two decades of marketing management experience. As an Associate Vice President, she leads large-scale, integrated marketing campaigns for the Military OneSource account, the Department of Defense’s flagship digital services platform that supports service members and their families across the globe. Before joining Crosby in 2015, Terry was Director of Client Services at MDAgree, a provider of telemedicine services. She also held management roles with the agencies Inovalon and Benchworks, where she oversaw major programs for health systems, managed care providers and pharmaceutical companies.

Morelock joined Crosby in 2016 and has quickly moved up the ranks in account management. As a Senior Integration Manager, she plays a pivotal role managing national outreach campaigns on behalf of the Agency for Healthcare Research and Quality, and the Health Resources & Services Administration’s organ donation campaign.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #1 on the Washington Business Journal’s list of largest ad agencies in the region, #4 on PRWeek’s list of healthcare PR firms and #24 on O’Dwyer’s list of national communications firms. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. The company has been named a Top Workplace by The Washington Post for four consecutive years.

Crosby Marketing Communications has been honored for best Public Service Announcement at the 52nd Annual Excellence in Communication Awards, sponsored by the Public Relations Society of America National Capital Chapter.

Crosby produced “The Good In You” TV PSA to support the Health Resources and Services Administration’s program to encourage more people to register as organ, eye and tissue donors. The PSA tells the story of an upbeat man who knows in the moments after death that he has one more job to do before leaving Earth: giving the gift of his organs to those in need and showing viewers how to let “the good in you live on.” The PSAs were developed in English and Spanish, and they encourage people to go to organdonor.gov and register as an organ donor.

The Excellence in Communication Awards showcases outstanding achievement in external communications and public relations and encourages continued excellence in the field. The program recognizes the most exceptional, strategic public relations programs and components developed and produced in the Greater Washington, D.C., area.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #1 on the Washington Business Journal’s list of largest ad agencies in the region, #4 on PRWeek’s list of healthcare PR firms and #24 on O’Dwyer’s list of national communications firms. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. The company has been named a Top Workplace by The Washington Post for four consecutive years.

Crosby Marketing Communications won seven awards in the 2020 Best in Maryland competition conducted by the Maryland Chapter of the Public Relations Society of America. This is the most awards by any communications firm in the competition.

The Best in Maryland Awards is presented annually to honor public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

Crosby was honored for these programs:

• Two awards for campaigns conducted for DAV (Disabled American Veterans), a national nonprofit organization that provides free services to more than one million veterans each year.
  • Integrated Communications: Victories for Veterans PSA Campaign ─ Crosby created this national campaign using TV, radio, print and out-of-home to showcase powerful stories of real veterans who found their personal victories with help from DAV.
  • Public Service Announcements: Victories for Veterans PSA – Crosby won with a TV PSA that tells the stories of Bobby Barrera and Carmen McGinnis, two veterans who overcame great challenges with help from DAV.
• Two awards for COVID-19 Communications, a new category honoring outstanding communications during the pandemic:
  • Helping the Military Navigate the Impacts of COVID-19: Crosby rolled out an integrated communications campaign in a matter of days for the Department of Defense’s Military OneSource program to help the worldwide military community navigate the impacts of COVID-19.
  • Promoting COVID-19 Relief Fund to Support America’s Veterans: Crosby produced a national TV PSA to create awareness of this DAV fund providing financial support to disabled veterans who lost employment due to COVID-19.
• Creative Tactics, Association/Nonprofit/Government: Working with Kaiser Permanente, Crosby developed a high-profile, experiential marketing program with Dulles International Airport that used dramatic, branded installations to give millions of travelers stress-relieving activities and quick health tips.
• Public Service Announcements: For the Health Resources and Services Administration’s national organ donation program, Crosby created “The Good In You,” a national TV PSA that tells the story of an upbeat man who knows in the moments after death he has one last job, to give the gift of his organs to those in need.
• Social Media, Association/Nonprofit/Government: Helping the Department of Defense’s Military OneSource program recognize MIlSpouse Appreciation Day, Crosby created “love notes,” which enabled participants to honor the military spouses in their lives on social media.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #4 on PRWeek’s list of largest healthcare PR firms, #24 on O’Dwyer’s list of national PR agencies, and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.

Crosby has also been named a Top Workplace by The Washington Post for four consecutive years for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.

Crosby Marketing Communications announced that it has promoted Lee Gatchel to Vice President, Experience Design. He will lead teams to create compelling experiences that enhance user engagement and satisfaction across digital channels and destinations.

In this expanded role, Gatchel will work directly with clients on digital strategy, while spurring collaboration among the firm’s information architects, UX designers, content creators and developers who are building websites, mobile apps, and immersive digital experiences.

“Lee brings a user-first perspective and the perfect blend of creative and analytical thinking to lead the design of large-scale digital transformation programs our clients are increasingly turning to us for,” said Crosby President and CEO Raymond Crosby. “He will continue to push us to innovate in the areas of user research, design thinking, and creating connected customer journeys via digital channels.”

Since joining Crosby in 2012, Gatchel has created award-winning web and digital marketing work for clients including Kaiser Permanente, the U.S. Department of Health & Human Services, Department of Defense, Social Security Administration, DAV (Disabled American Veterans) and the ENERGY STAR program.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #4 on PRWeek’s list of largest healthcare PR firms, #24 on O’Dwyer’s list of national PR agencies, and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.

Crosby has also been named a Top Workplace by The Washington Post for four consecutive years for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.

Crosby Marketing Communications announced today that Megan Humphries has joined the firm as an Executive Vice President. She will lead teams to develop campaign strategy, messaging, crisis communications and stakeholder engagement programs that inspire action on behalf of prominent health organizations, nonprofits and federal agencies.

Humphries has more than two decades of experience across the healthcare, energy, transportation and military sectors. She joins Crosby from the UVM Health Network, where she was the Director of Communications Strategy for six hospitals and a home health agency in Vermont and northern New York.

Prior to that, for 15 years, she led several practice areas within Edelman’s Washington, D.C. office, including healthcare, energy, technology and government. As the Federal Government Services team lead at Edelman, she provided strategic oversight for multi-year, multi-million-dollar contracts with the Department of Health & Human Services, Department of Defense and Department of Energy.

“Megan has the proven ability to synthesize complex situations and provide strategic insights to solve marketing and messaging challenges, which makes her a highly sought-after counselor,” said Raymond Crosby, President and CEO. “She will play an important role in driving our continued growth in serving leading healthcare and nonprofit organizations.”

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #4 on PRWeek’s list of largest healthcare PR firms, #24 on O’Dwyer’s list of national PR agencies, and is a top provider on the GSA Advertising and Integrated Marketing Services (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.

In 2020, Crosby was named a Top Workplace by The Washington Post for the fourth consecutive year for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.

Crosby Marketing Communications has been named Anne Arundel County’s “2020 Corporate Philanthropist of the Year” as part of the 20th Celebration of Philanthropy Awards. The awards are presented each year on behalf of the Community Foundation of Anne Arundel County’s (CFAAC) Board of Trustees.

“We’re honored to receive this recognition and excited that our outreach efforts and financial contributions are helping to make a positive impact in our community during this difficult time,” said Raymond Crosby, President and CEO of Crosby. “We’re also thankful to the Anne Arundel County Food Bank for nominating us for this prestigious award.”

For 20 years, CFAAC’s Celebration of Philanthropy Awards has recognized and honored community members who are making a difference in Anne Arundel County.

“Crosby was selected for this achievement because of the extraordinary depth and breadth of service demonstrated by their efforts on behalf of local nonprofits and charitable causes,” said Mary Spencer, President & CEO, CFAAC. “We are extremely grateful for the good they do in our community.”

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #1 on the Washington Business Journal’s list of largest ad agencies in the region, #4 on PRWeek’s list of healthcare PR firms and #24 on O’Dwyer’s list of national communications firms. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. The company has been named a Top Workplace by The Washington Post for four consecutive years.

Crosby Marketing Communications recently held its eighth annual Inspiring Actions That Matter™ Day of community service, but this year, with a virtual twist. In the past, employees spent the day volunteering on location at local nonprofits, but due to the COVID-19 pandemic and with the staff working remotely, the company found a creative and safe way to give back.

Each of Crosby’s 100 staff members was given $200 to donate to the charity of their choice. In total, $20,000 was contributed to worthy causes selected by employees.

“While we missed volunteering out in the community, we weren’t going to let the pandemic get in the way of celebrating our company mission and finding a way to give back,” said agency President and CEO Raymond Crosby. “With so many people and organizations struggling, our staff members were excited to support causes they are passionate about.”

Since it began in 2013, Crosby’s Inspiring Actions That Matter™ Day of Service has resulted in giving 3,700 hours of employee time and $130,000 to charities and nonprofits in Maryland and Washington, D.C.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #1 on the Washington Business Journal’s list of largest ad agencies in the region, #4 on PRWeek’s list of healthcare PR firms and #24 on O’Dwyer’s list of national communications firms. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. The company has been named a Top Workplace by The Washington Post for four consecutive years.

To help local families, children and communities hit hard by COVID-19, the owners of Crosby Marketing Communications have donated $75,000 to support the work of three local nonprofits. The Crosby Foundation made grants of $25,000 each to:

– Light House Homeless Prevention Support Center, which will use the funds for its Safe Harbor program that provides food and housing assistance to those who are homeless or in imminent risk of becoming homeless. This includes providing stable housing arrangements to families that require emergency shelter due to the loss of their home or eviction.

– Anne Arundel County Food Bank, which will use the funds to purchase meals, baby food, diapers and daily necessities for families that have experienced job loss or financial hardship.  According to Susan Thomas, the Food Bank’s Executive Director, the organization has been overwhelmed by demand due to COVID-19 and is struggling to keep its pantries full.

– The Community Foundation of Anne Arundel County (CFAAC) will use the grant for its Community Crisis Response Fund, which provides financial support to dozens of local charities and faith-based organizations that provide food security and basic human needs to the County’s most vulnerable and underserved populations.  The Crosby Foundation is a Corporate Advised fund of the CFAAC.

“Too many families in our community are struggling like never before as this pandemic stretches on,” said Crosby President Raymond Crosby. “Members of the Crosby team are passionate about making a difference, and we hope these donations spread some hope and comfort to our neighbors in need.”

This $75,000 in grants follows $50,000 in donations the Crosby Foundation made in April to local charities.

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Health, Government, Nonprofits & Causes and Military & Veterans. The firm ranks #1 on the Washington Business Journal’s list of largest ad agencies in the region, #4 on PRWeek’s list of healthcare PR firms and #24 on O’Dwyer’s list of national communications firms.  Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society. The company has been named a Top Workplace by The Washington Post for four consecutive years.

Crosby Marketing Communications has been ranked the Washington, D.C., region’s #1 ad agency in the Washington Business Journal’s annual list of largest firms.

The top spot is based on Crosby’s verified fee income and reflects the company’s growth to 91 professionals across its Annapolis headquarters and Washington, D.C., office. The Journal also named Crosby the region’s fourth largest public relations firm.

“Earning this #1 ranking is the culmination of years of hard work and steady growth,” said Raymond Crosby, president and CEO of Crosby. “It’s really a tribute to our talented staff and amazing clients who trust us to produce exceptional work every day.”

Crosby provides integrated advertising, public relations, social media and digital marketing services through specialized practices in Healthcare, Government, Nonprofits & Causes and Military & Veterans. The firm is a top provider on the GSA Advertising and Integrated Marketing Solutions (AIMS) schedule. Crosby’s mission of Inspiring Actions That Matter™ helps clients make a positive impact for individuals, families, communities and society.

The firm was named a Top Workplace by The Washington Post for the fourth straight year in 2020 for achieving outstanding employee engagement, work/life balance, pay and benefits, and company leadership.