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Rob Schnapp

EVP, Executive Creative Director

Rob believes that strategically-fueled, beautifully-executed big ideas can drive meaningful change and marketplace impact. He inspires Crosby teams to bring boundless curiosity and passion to develop integrated, high-performing campaigns for purpose-driven brands and causes.

Prior to joining Crosby, Rob held executive creative leadership positions at Young & Rubicam and Coyne PR, creating countless regional, national and international campaigns for leading brands. He developed iconic work including “Could’ve Had a V8,” and “The Snack That Smiles Back” for Pepperidge Farm Goldfish, and award-winning efforts for the NFL Players Association and Humana.

Rob is especially proud of inspirational work on behalf of causes including Breastcancer.org, Food Bank For New York City, Semper Five/Marine Raider Foundation, and United Negro College Fund. He even made a Super Bowl commercial for Youth Smoking Prevention and worked on a powerful, award-winning documentary on opioid addiction.

He is a graduate of Syracuse University, a former President of the New Jersey Ad Club, and served as an Adjunct Professor at Montclair State University’s School of Media & Communications. He has also led high-profile industry panel discussions featuring top advertising and marketing professionals.

Rob is a lifelong New York Rangers fan, can talk for hours about The Beatles, and loves to make his wife laugh.


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